If the multiple worlds theory of quantum mechanics is correct, there is a universe out there somewhere in which Apple slavishly copies every move Samsung makes in the handset department.
A new iPhone 7 concept by designer Hasan Kaymak shows us what that parallel world would look like by demonstrating an iPhone with an edge-to-edge display much like the one Samsung uses for its current Galaxy S6 Edge.
As pointless gimmicks go, it’s actually a pretty neat one.
While a lot of people would cite this as an example of Apple borrowing a Samsung innovation if it did happen, the reality is somewhat different.
As it happens, Apple has actually explored the concept of “bezel-less” wraparound displays for some time and has filed multiple patents that predate both the Galaxy S6 Edge and the earlier Galaxy Note Edge.
In reality, I don’t expect a wraparound iPhone display to happen anytime soon, but at least we know it’d look pretty sweet if Apple decided to move in that direction.
Via: iClarified
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
22 responses to “Shock horror! iPhone 7 concept takes a page out of Samsung’s playbook”
Never forget that all important case into which most smartphone users place their precious toy. Don’t want any screen real estate occluded by that hardy rubber wrap around! Bezels are forever…
Aint sweet, just ugly
An edge to edge display isn’t really a smartphone and/or Samsung innovation. Other display devices, like monitors and TVs do this, as well as other smartphone makers.
Edge-to-edge is crap. Very very hard to hold and use such a phone without accidentally triggering things. Samsung users know this already.
I used an S6 Edge yesterday. I would like to say, you sir are wrong.
It also looks freaking amazing.. futuristic even. It makes the screen feel like it’s floating and swiping off the edges is really smooth, like the Nexus 4 was.
The S6 is a bit small for me but the upcoming Note 5 might be an option. Google Now launcher ftw.
Look amazing? Well, if you look at those holes on the phone, they don’t line up anywhere…that’s how your “futuristic” design look like? Unrefined and no attention to details?
Samsung doesn’t care about details, unless they copy details from Apple that is. Love the photo BTW. I know most people don’t care about little details like this but I do and appreciate how hard it is to design electronics and source components to make it happen. Love Apple.
“Shock horror!”?…
Like iOS hasn’t been “borrowing” features straight from Android for the last few years now or like Samsung isn’t one of the small handful of worldwide smartphone leaders in everything. They even sell the most smart TVs out of everyone and have made the displays and other components for the iPhone for ages. They know display tech; that’s for sure.
Your exasperation doesn’t make sense. :P
Edit: Nvm… I just saw the URL of the website.. inherently biased.
No, apple have been borrowing from the same source as Google has for android. The jailbreaking community. The jailbreaking community created 95% of what you see on smart phones today. You just want to believe Google created them, they didn’t.
Jailbreaking community created apps for iOS devices. So, Android copied anyway.
Thank you…
“Samsung isn’t one of the small handful of worldwide smartphone leaders in every aspect.”
Oh you mean like how they used a terrible and outdated swipe style fingerprint reader on the GS5 when the iPhone 5S had an innovative all new touch reader? Oh you mean how Apple brought 64-bit mobile processing to which now Samsung is catching up to? Oh you mean how only now does Samsung make a big deal about using CNC machined aluminum and glass and premium materials on their phones while Apple was doing it since the iPhone 4 in 2010?
And Google? Oh you mean like how the latest version of Android allows for actionable notifications on the lock screen while iOS has been doing this since iOS6? Or having a “find my phone” feature which Android also recently got that iOS has had for years?
Cherry picking is easy, I can do it too. ;-)
I think the thing that stuck out the most about this was about the change in material to make their phones… i remember when samsung stuck to aluminium and claimed it was stronger – maybe it was, but it also had a cheap feel…solution — add leather stuck to the plastic… but people still wanted quality made phones – that’s when all of a sudden samsung started making aluminium phones and selling them as premium phones — but just look at the design…it’s fairly similar to iPhone which has more or less kept the same form — except it’s become bigger as it was flattened…
they all steal from each other etc… but iPhone has a specific iconic design, instead they steal and acquire features…such as the proposed split screen coming soon to iPads…lol
Can you name a feature Apple has borrowed from Samsung? I honestly would like to know because I don’t own an Android phone. Thanks.
This is definitely going to happen. I don’t know if it will be with the iPhone 7 or later, but tech companies have been waging war against bezels for years. Not just phones: TVs, tablets, and computer monitors have shrinking bezels. They will be a thing of the past.
Apple patented the edge to edge glass design a couple of years ago. Which started a whole set of design rumors back then. No doubt that influenced competitors designs.
Samsung always respond to rumors or Apple patents to make the next product…iWatch rumor was one example that Samsung rushed the GEAR out to be the first, and it looked like sh.t. Well, after 6 generations of GEAR in 2 years, they still look like sh.t.
I would love to see the next iPhone to use AMOLED display like the apple watch instead. With the current curved glass and a totally black background of an AMOLED screen, it’s very convincing of an “edge-to-edge” screen without giving up any bezels.
I wonder if Apple could actually replace the top and bottom of the front panel’s glass with aluminum. It would definitely be an interesting design, but it doesn’t seem that possible.
Edge-to-edge screens are ugly and I think Apple already knows that…
Seriously these concepts and the related ‘story’ are just a complete waste of space. None, repeat NONE of the concepts have EVER looked like the phone when it gets released. Designing a phone without having to worry about if it can actually be built is easy. Apart from highlighting a budding designers skills with photoshop, what other purpose does this story serve?
THANK YOU. And the worst thing, the guy has started a Kickstarter asking for people to pay for a new laptop for him.
Literally nothing in this video has ANY kind of worth. It’s a waste of time, effort, and bandwidth.
This particularly creator is also incredibly delusional, as he thinks he had a direct influence on one of HTC’s phone designs.