Patient iOS developers haven’t had long to wait for their time with Apple’s new App Analytics tool; the beta is now open to everyone with an iTunes Connect Admin, Finance, or Sales account.
The new platform appeared earlier this month, but those interested had to file a request for access. It aims to provide tools to easily track downloads, sales, and referrals. This will help developers optimize revenue streams, keep an eye on conversion rates, and do other marketing types of things that cause non-sales folks’ eyes to cross.
App Analytics includes the ability to examine user behavior, but it takes a global view instead of sharing personal information, MacRumors reports. So developers will only be able to identify larger trends and patterns across all users instead of looking at what you, John Sullivan of Boston, are doing on your iPhone.
Developers who crave more graphs in their lives started receiving their e-mail invites today.
Evan Killham is a freelance writer who lives in Nebraska and isn’t interested in football, so he has plenty of time to play and think about video games. He has written for Bitmob and GamesBeat and sometimes, he even goes outside. But not too often because he’s heard there are bees out there. Occasionally, companies send free units for review. Evan subscribes to Cult of Mac’s Reviews Policy and also does not keep the items he receives for possible coverage.
