2014 will be the year the iPad turns golden, according to a new report from Bloomberg.
After introducing gold as a color option in the iPhone lineup with the 5s last year, the second-gen iPad Air will reportedly also be offered in gold.
The color addition seems obvious, and we’ve already heard this rumor before. The Apple Watch will have an 18-karat gold edition. Apple is reportedly working a new 12-inch MacBook that will come in gold too.
In its report today, Bloomberg notes that adding gold to the iPad is “an effort to boost a category that’s posted declining shipments this year.” Tablet sales have been stagnant, although Apple is expected to liven up the iPad family with a 12.9-inch iPad ‘Pro’ and new iPad mini in early 2015. The iPad Air 2 will likely debut alongside new Mac hardware sometime in October.
Beyond the color gold, the iPad Air 2 is expected to feature Touch ID, according to reports and references in the iOS 8.1 beta.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
One response to “This year’s iPad Air will reportedly come in gold”
They better add more than gold and touch ID. When is the iPad going to be exciting again? Tired of waiting for innovation. Hate to say it but I’m leaning towards the upcoming nexus tablet. Boomsound bitches!