Apple has donated 10 million yuan ($1.6 million) to support relief efforts in China following the major earthquake in the country’s Yunnan Province earlier this week.
The 6.5-magnitude earthquake is the worst disaster to have hit the area in a century, and resulted in the deaths of 615 people. A further 2,400 were injured in the quake, while rescuers have evacuated 230,000 further people, who are now displaced from their home.
Apple has updated its Chinese homepage to reflect the disaster, and Tim Cook personally sent out an email to Apple employees noting that the company is eager to hit with relief efforts.
Not only does Apple employ a growing number of people in China and Hong Kong, but its expansion into Greater China has seen the rise of a burgeoning community of developers. In addition, much of Apple’s supply chain work is carried out in the country by a number of different manufacturers.
In the past Apple has allowed donations to be made to the American Red Cross through iTunes in the wake of disasters like the 2010 Haitian earthquake and 2012 Superstorm Sandy.
Following April 2013’s Ya’an earthquake, Apple donated 50 million yuan to support the worst affected areas.Related
is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter