Goooooold! Beats rewards World Cup winners with 24-karat headphones

Naomi Campbell rocks a pair of 24-carat Beats Pro headphones.

Naomi Campbell rocks a pair of 24-karat gold Beats Pros headphones.

The German champions may only get one World Cup trophy, but thanks to Beats Electronics, the team members will each get a complimentary pair of 24-karat gold Beats Pro headphones.

Having previously become the hit advertiser of the World Cup with its “Game Before the Game” ad (despite being banned from press events), Beats’ follow-up is a great marketing stunt. It also adds supermodel Naomi Campbell, who was photographed with the gold-dipped headphones and a similarly shiny soccer ball, to the list of high-end celebrities associated with Beats.

While a regular pair of Beats Pro headphones will set you back a not-inconsiderable $400, I shudder to think what a gold pair would fetch on the open market — the price tag could compare to the one-of-a-kind RED Mac Pro sold at auction earlier this year for $977,000. Given the popularity of the “champagne” iPhone 5s, however, perhaps a (more affordable) line of special gold headphones wouldn’t be the worst idea in the world?

A video offering a behind-the-scenes look at how the campaign came together can be seen below:

It’s been reported that Apple wants Beats co-founder Jimmy Iovine to help Apple reignite its marketing magic, even if this means ending Cupertino’s 30-year partnership with advertising agency TBWA. Apple’s $3 billion acquisition of Beats earlier this year was the biggest in Apple’s history.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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