Sex Tape’s porn fiasco could never happen with iCloud, says Apple

Apple appears in more movies each year than Samuel L. Jackson.

The latest flick to feature the company’s products is the new comedy, Sex Tape, in which Cameron Diaz and Jason Segal record an “adult home movie” on their iPad, only to accidentally upload it to the iCloud, so that all their friends and family get to see it. (Yep, it’s basically the American Pie joke, only stretched to fill an entire movie.)

While Apple’s inclusion in the film means that Cupertino is presumably happy with the script (the trailer even features an added reference to Siri), when GQ magazine contacted AppleCare to find out whether the described scenario could actually happen it was told that it is pretty much flat-out science-fiction.

“Videos can be backed up to iCloud, but what that means is the video would be saved as, like, a backup,” an AppleCare specialist told the magazine. “But you wouldn’t be able to share it with anyone. No one can go into the iCloud and watch the video.”

On top of this, the Apple representative points out that a video can’t accidentally be uploaded to the iCloud as it is in the movie — explaining that, “You would have to make special settings for anyone to be able to see that—like a shared stream.”

So don’t worry: your iPad videos are safe where you left them, and Hollywood has lied to us again. What’s next: are we going to be told that an Apple laptop isn’t enough to bring down an entire alien invasion?

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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