Apple’s newest pitch is that an iPhone will make you a better parent

Screen Shot 2014-06-30 at 1.05.05 AM

The iPhone is the perfect tool to make you a better, hipper parent, or at least that’s what Apple wants you to believe in its newest TV ad. Entitled “Parenthood,” the minute-long spot is the latest in a string of ads for the iPhone 5s.

The song is “Life of Dreams” by Julie Doiron, and apps shown include Withings Withbaby, Nike+ Running, and Parrot Flower Power.

There’s definitely a connected-home vibe throughout the ad, especially when a dad uses his iPhone to turn the lights off. Apple just announced its HomeKit platform for developers to integrate with smart home gadgets, and the company is even rumored to be working on its own hardware for the home.

The last iPhone 5s ad was all about fitness, and it featured an old song from the era of JFK. This newest song choice is much better, don’t you think?

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too. All DMs excepted.

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