The iPhone is the perfect tool to make you a better, hipper parent, or at least that’s what Apple wants you to believe in its newest TV ad. Entitled “Parenthood,” the minute-long spot is the latest in a string of ads for the iPhone 5s.
The song is “Life of Dreams” by Julie Doiron, and apps shown include Withings Withbaby, Nike+ Running, and Parrot Flower Power.
There’s definitely a connected-home vibe throughout the ad, especially when a dad uses his iPhone to turn the lights off. Apple just announced its HomeKit platform for developers to integrate with smart home gadgets, and the company is even rumored to be working on its own hardware for the home.
The last iPhone 5s ad was all about fitness, and it featured an old song from the era of JFK. This newest song choice is much better, don’t you think?