Meet Kasisto, Siri’s business-minded older brother

Talk to me, Siri

Siri’s starting work — or at least something like that. SRI International, the brains behind the Siri standalone app bought by Apple back in 2010, has announced the creation of Kasisto, a business version of Apple’s virtual assistant.

Kasisto will enable companies to integrate their own branded Siri-style assistants within apps, providing a way of letting helping consumers navigate complex tasks through a conversational Artificial Intelligence program. While SRI International has yet to release many details, this means that it should be possible to harness the regular Siri interactions for more specialized tasks within apps, allowing specific businesses to “train” their own version of Siri to become an expert in a variety of areas, from medical advice to, say, movie rentals.

The product was unveiled officially at yesterday’s FinTech Innovation Lab Demo Day in New York City, with multinational banking group BBVA among Kasisto’s first customers.

Promising a robust SDK, SRI notes how Kasisto can be added within mobile apps within “days or weeks instead of months – and at a fraction of the cost of solutions currently on the market.”

  • JustReboot

    Apple will never keep Kasisto as a name. Its too many syllables. Most likely will be truncated to Kasi.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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