If silence is golden then Twitter’s new mute feature is like King Midas, turning every annoying miscreant and troll in your feed into an unseeable nothing.
The new mute feature is rolling out today for people who use Twitter on iPhone, Android, and Twitter.com. Mute let’s you take more control of the content in your feed by completely banning some users from showing up in your timeline.
Got a beef with someone in the Jay-Z and Solange fight? Now you can just go to their profile page, tap the gear icon and choose mute @username.
Once muted you will never see any tweets, faves, replies, or retweets of your tweets from that person, even though they’ll still be able to see your tweets because they won’t know you’ve muted them at all.
Unfortunately, Twitter still hasn’t added the ability to mute keywords – like you can in Tweetbot and other apps – so you don’t have to keep hearing about MH370, but it does let you undo your muting if you have a change of heart.
Twitter also updated its iPad app today with a number of small features including better search results, timeline previews of Twitter photos and videos, photo filters and a refreshed navigation.