Kicking off this Friday, the Coachella Music Festival will become the latest event to use iBeacons to provide proximity-specific information to attendees.
Coachella’s iOS app has been updated with a new Version 3.0 which enables on-site iBeacon notifications for users who enable Location and Bluetooth services.
Coachella’s official website also advertises that attendees can, “Use Bluetooth to interact with beacons placed around the grounds” — although it doesn’t expand on this.
By embracing iBeacons, Coachella joins a growing number of event organizers making often innovative use of location-aware beacons to enhance the visitor experience. Earlier this month, a New York museum staged an event which used iBeacons to demonstrate the horror of landmines by creating a virtual minefield.
MLB has also installed iBeacons at 20 ballparks around the U.S. to offer iOS-using spectators point-of-interest mapping and other relevant contextual information during the 2014 MLB season.
A Dutch theme park, meanwhile, recently became Europe’s first theme park (although almost certainly not its last) to utilize the Apple technology.
Are you going to this year’s Coachella? If so, drop us a line to say how well iBeacons are used at the event.