Roku CEO Blasts Apple TV As A ‘Money Loser’


Apple TV may have scored sales of $1 billion in 2013, but that hasn’t stopped Roku CEO and founder Anthony Wood from branding the device a “a money loser” and questioning why Apple would want to keep selling it.

The comments were made at the inaugural Code/Media event on Thursday, hosted by technology site Re/code. They arrive at a time when Apple is reportedly preparing a new version of the Apple TV that will integrate with Comcast’s network to provide users with a streaming TV.

Wood’s comments were as follows:

“Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple. If you’re losing money, why would you want to sell more?”

Wood’s comments do, of course, come as a marketplace competitor to Apple TV. Nonetheless, the Roku CEO claims that,”We’ve been competing with Apple TV for six years now, and every year, we’ve grown. We’re in the TV platform business. Our goal is to be the operating system for TV.”

He went on to tell the audience that sales of the Roku doubled after Apple dropped the price of the Apple TV from $249 to $99 two years ago.

A report published in August indicates that the Roku is beating Apple as the most-used set-top box in the U.S. Apple’s refreshed Apple TV will reportedly feature an emphasis on gaming, alongside a major interface overhaul.

  • rawryree

    Money loser? Has he not heard of content or something?

    The AppleTV is really taking off as of late. Bought one for the parents and within a few weeks everyone else in the family gave us money to buy them one too and set it up. Done four set ups in the past two weeks alone. I know I can’t be alone in experiencing this. Much like iPad, its the older generation that seem to love the simplicity of AppleTv.

    • Andy Shorrock

      Yeah, he’s heard it’s selling well & starting to eat into HIS company’s market…
      Nothing like a bit of sour grapes on a Friday afternoon!


    “He went on to tell the audience that sales of the Roku doubled after Apple dropped the price of the Apple TV from $249 to $99 two years ago.”

    Any explanation for this? Doesn’t seem likely that their sales would double after Apple reduced the price of the ATV so drastically. Seems like he’s tryin to puff his chest…

  • Grf9k

    Anthony Wood? Never heard of her!

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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