Amazon Planning To Launch Free Video Streaming Service [Rumor]

Amazon-TV

Citing people close to the situation, a new report by the WSJ claims that Amazon is planning to introduce an advertising-supported streaming television and music-video service.

This free service would represent a break from Amazon’s policy of linking video to its $99-a-year Prime subscription service. According to the rumor, Amazon would feature both original series and licensed content — and has discussed the effort with the creators of “Betas,” a show about a Silicon Valley startup produced for Prime last year.

Amazon, for its part, has claimed that no such development is planned — saying in a statement that:

“We’re often experimenting with new things, but we have no plans to offer a free streaming-media service.”

The report comes ahead of a special Amazon media event, at which it is believed that the retail giant will debut an Apple TV rival device capable of streaming video content from the Web to a television set.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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