Citing people close to the situation, a new report by the WSJ claims that Amazon is planning to introduce an advertising-supported streaming television and music-video service.
This free service would represent a break from Amazon’s policy of linking video to its $99-a-year Prime subscription service. According to the rumor, Amazon would feature both original series and licensed content — and has discussed the effort with the creators of “Betas,” a show about a Silicon Valley startup produced for Prime last year.
Amazon, for its part, has claimed that no such development is planned — saying in a statement that:
“We’re often experimenting with new things, but we have no plans to offer a free streaming-media service.”
The report comes ahead of a special Amazon media event, at which it is believed that the retail giant will debut an Apple TV rival device capable of streaming video content from the Web to a television set.