Apple’s Brand Is Worth More Than The Cost Of The Apollo Space Program

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Apple’s brand value is more than the total cost of the Apollo Space Program in today’s dollars, according to a new report by brand consulting agency Brand Finance.

Apple topped a list of 500 firms — including heavyweights like Walmart, Google, and AT&T — to be named the most valuable billion-dollar U.S. brand name.

Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company’s brand, taking into account current and expected future revenue. Notably Apple was the only brand to have surpassed the $100 billion mark, being valued at $104.7 billion.

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As can be seen be seen from the below infographic, tech companies in general dominated the list — accounting for 22% of the overall total.

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Apple’s home state of California also triumphed — emerging as the No. 1 state by brand value, with companies generating a total of $484 billion.

So yeah, combined with this data visualization from yesterday — revealing that Apple earns $325,000 every minute — the company is clearly doomed.

(Sarcasm, obvs.)

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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