Apple’s Brand Is Worth More Than The Cost Of The Apollo Space Program


Apple’s brand value is more than the total cost of the Apollo Space Program in today’s dollars, according to a new report by brand consulting agency Brand Finance.

Apple topped a list of 500 firms — including heavyweights like Walmart, Google, and AT&T — to be named the most valuable billion-dollar U.S. brand name.

Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company’s brand, taking into account current and expected future revenue. Notably Apple was the only brand to have surpassed the $100 billion mark, being valued at $104.7 billion.


As can be seen be seen from the below infographic, tech companies in general dominated the list — accounting for 22% of the overall total.


Apple’s home state of California also triumphed — emerging as the No. 1 state by brand value, with companies generating a total of $484 billion.

So yeah, combined with this data visualization from yesterday — revealing that Apple earns $325,000 every minute — the company is clearly doomed.

(Sarcasm, obvs.)

  • Michael Weisberg

    Is that astronaut iphone dock real?

    • Steve E

      Apparently so, check out for particulars..

    • winstonsmith39

      I’d like to know too. That looks like something I’d love to own.

  • Luke Dormehl

    Glad to see the astronaut dock get some love:

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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