Microsoft Says Windows Phone Is Outselling iPhone… In Fantasyland

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The iPhone 5c is not a cheap phone. In fact, it costs $549 without a contract. Apple has 0% share of the sub-$400 “budget” smartphone market by sole dint of the fact it doesn’t sell a budget iPhone.

But hey, don’t let that get in the way of Microsoft trying to claim they are outselling the iPhone in the under-$400 market, which is sort of like saying that Louis Vuitton is outselling Apple in designer clothes.

In an interview with Tech Radar, Microsoft’s director of communications Christopher Flores said that Windows Phone was outselling Apple’s iPhone line-up in 24 markets globally. When Techradar appeared skeptical, Flores admitted these were “emerging markets”… in other words, markets where a phone needs to be super-cheap to succeed, and which Apple is not even targeting.

It’s dumb, but that’s just how low-on-the-totem Microsoft is when it comes to the smartphone market these days: the only places it can declare victory are areas in which Apple is concertedly not competing.

  • Market_Mayhem

    It’s all about sales numbers and market share. It doesn’t matter how inexpensive the product is, if you can sell more than the next guy then it’s a big deal to Wall Street. It’s claimed the more market share any platform gains the more stable the platform becomes until the point where it suddenly collapses into a heap. It’s good that Microsoft feels it’s kicking the crap out of iPhone sales. If that gives them confidence, then fine. I doubt Apple cares one way or another. Apple has its own unfathomable agenda that which definitely appears as market share collapse at this point in time may play out to be something quite valuable in the long run. As a shareholder, I can only hope for the best.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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