iDevice Activations Grew 2.3x On Christmas Day


Remember when Tim Cook said it was going to be an iPad Christmas?

According to the latest analytics data from research group Flurry, it looks like he was spot-on.

While Amazon was the big Christmas winner (it saw a 24x bump on December 25 compared to a typical December day), the activation of new iOS devices grew by 2.3 times — more than rival Samsung. And although Apple’s percentage increase looks small next to Amazon’s, Flurry points out that:

While the magnitude of the Christmas increase is smaller … than … Amazon, their baseline level of activations is so large that even a doubling of daily activations on Christmas (1.9x for Samsung and 2.3x for Apple this year, according to our data) represents a large number of devices.

It will be interesting to see how well Apple did over Christmas in terms of sales, as numbers start to flood in over the coming days.

We’ve already reported on the fact that Christmas tweets concerning the iPad clobbered the tablet competition this holiday season. With two new iPads and iPhones out since last Christmas, it could turn out to have been an Apple festive season to remember.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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