Apple Highlights Different Ways iPad Is Used By Professionals With New Webpage


Apple has erected a new webpage that highlights different ways the iPad is used in various professions, from wind turbine technicians to Broadway dancers. Originally tweeted by Apple Interactive Art Director Davy Rudolph, the new “Life on iPad” webpage also includes a video of the same name that Apple originally showed at its iPad Air/mini event last month.

There are 6 stories Apple has chosen to tell about how the iPad is helping wind turbine technicians, a professional speedskater, a vineyard worker, an off-road racer, a Broadway choreographer, and a surgeon. Each story is succinct and obviously full of praise for the iPad. As the holidays approach, marketing tactics like this set Apple apart from the competition.

  • Vassili

    It is interesting to see how Apple is aiming at the enterprise market. However I didn’t like the fact that it recommends non-Apple app. It is clearly a partnership and it only helps well-established company instead of promoting innovative apps from start-up like BeesApps for example.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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