Apple has erected a new webpage that highlights different ways the iPad is used in various professions, from wind turbine technicians to Broadway dancers. Originally tweeted by Apple Interactive Art Director Davy Rudolph, the new “Life on iPad” webpage also includes a video of the same name that Apple originally showed at its iPad Air/mini event last month.
There are 6 stories Apple has chosen to tell about how the iPad is helping wind turbine technicians, a professional speedskater, a vineyard worker, an off-road racer, a Broadway choreographer, and a surgeon. Each story is succinct and obviously full of praise for the iPad. As the holidays approach, marketing tactics like this set Apple apart from the competition.