Apple Highlights Different Ways iPad Is Used By Professionals With New Webpage


Apple has erected a new webpage that highlights different ways the iPad is used in various professions, from wind turbine technicians to Broadway dancers. Originally tweeted by Apple¬†Interactive Art Director Davy Rudolph, the new “Life on iPad” webpage also includes a video of the same name that Apple originally showed at its iPad Air/mini event last month.

There are 6 stories Apple has chosen to tell about how the iPad is helping wind turbine technicians, a professional speedskater, a vineyard worker, an off-road racer, a Broadway choreographer, and a surgeon. Each story is succinct and obviously full of praise for the iPad. As the holidays approach, marketing tactics like this set Apple apart from the competition.

  • Vassili

    It is interesting to see how Apple is aiming at the enterprise market. However I didn’t like the fact that it recommends non-Apple app. It is clearly a partnership and it only helps well-established company instead of promoting innovative apps from start-up like BeesApps for example.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast who lives in Lexington, Kentucky . He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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