Watch An Apple Store Construction From Start To Finish In This Internal Apple Video

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Apple is well known for its gorgeous retail stores that draw impressive crowds on launch days, but the actual work that goes into the construction of each Apple Mecca is pretty impressive in its own right. An internal Apple video has been published on YouTube highlighting all the details that went into the construction of Apple’s pop-up store at SXSW for the launch of the the iPad 2.

Check it out:

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  • Harvey Lubin

    Look at that crowd outside the Apple Store! And they haven’t even been lured there by offering free concert tickets or articles of clothing, like another similar looking store chain does. ;-))

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Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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