After announcing the new iPhone 5s and iPhone 5c at an event on its Cupertino campus on Tuesday, Apple released its first ads for both devices. One of them — the iPhone 5c one — was shown during the keynote, but the two iPhone 5s clips, which show off its fingerprint sensor and improved camera, were not.
But don’t worry, Apple’s uploaded all three to YouTube, so you can enjoy them when you want, as much as you want, in high definition.
Let’s start with the iPhone 5c ad, “for the colorful,” which was shown during yesterday’s keynote. It features Jony Ive and Craig Federighi, who gush about its colorful new polycarbonate design, which is “unapologetically plastic” and “extraordinarily rigid.”
The first iPhone 5s clip focuses on what is likely its biggest and best new feature — its Touch ID fingerprint scanner. The clip demonstrates how the sensor works, how it’s assembled, and how you’ll use it every day. It also briefly talks about the iPhone 5s’s design, which of course is largely the same as its predecessors.
The second iPhone 5s ad is all about its new and improved 8-megapixel iSight camera, which boasts a f/2.2 aperture and Apple lens. The video also runs through some of the iPhone 5s’s new camera features, including Slo-Mo video recording, burst mode, and auto image stabilization.