Former Apple Adman Says Steve Jobs Was Heavily Influenced By Sony When Choosing Company Name


Advertising legend Lee Clow has created some of the most iconic commercials of all-time thanks to his time working with Steve Jobs for over 30 years. He was the guy behind Apple’s 1984 commercial  the ‘Think Different’ slogan and many more Apple ad campaigns.

At a recent PTTOW! summit, Clow shared what it was like to work with Steve over the course of their 30-year relationship. Clow also shares his personal theory that Steve was heavily influenced by Sony’s branding strategies when he chose to name his computer company ‘Apple.’

You can watch the full video after the jump:

  • HerbalEd

    What?! We don’t get to see the two films???? What a disappointment.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , |