Microsoft’s New Windows 8 Ad Uses Siri To Mock The iPad [Video]

Microsoft’s New Windows 8 Ad Uses Siri To Mock The iPad [Video]

Microsoft has released a new TV ad that slams the iPad touts Windows 8 on an Asus tablet. This is the most directly targeted attack campaign on Apple in recent memory—even the Samsung Galaxy ads had more tact.

The tagline of the ad is “Less Talking, More Doing,” a.k.a using apps like Powerpoint. Siri is used to mock the iPad, ending in the virtual assistant giving up with, “Should we just play chopsticks?” in Garageband.

You have to give it to Microsoft for not pulling any punches. It will be interesting to see if Apple responds. Remember the good ol’ days of Mac vs. PC?

  • joeottawa

    This is not an ad for the Microsoft Surface. It is for the Asus tablet. You will never see Microsoft compare its Surface tablet to an iPad, especially if they are going to highlight the pricing at the end.

  • Jonathan Ober

    This is not an ad for the Microsoft Surface. It is for the Asus tablet. You will never see Microsoft compare its Surface tablet to an iPad, especially if they are going to highlight the pricing at the end.

    Where does it say Surface in this post?

  • joeottawa
    This is not an ad for the Microsoft Surface. It is for the Asus tablet. You will never see Microsoft compare its Surface tablet to an iPad, especially if they are going to highlight the pricing at the end.

    Where does it say Surface in this post?

    The original title for this article stats it was an AD for the Microsoft Surface.

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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