We don’t often think of Apple as a cloud services company because so much emphasis is placed on hardware, but for many consumers, Apple’s iCloud is their first experience using cloud storage.
Over this past fall, Strategy Analytics conducted a study on which cloud services are the most popular in the U.S. right now, and iCloud grabbed the top spot with 27% usage.
Apple has been pushing iCloud and iTunes Match usage hard ever since the release of iOS 5 two years ago. Dropbox and Amazon Cloud Drive rounded out the top three in the study, with 17% and 15% usage.
Music has been the driving force behind cloud services so far. 45% of the content on Dropbox are audio files, while iTunes Match specializes in streaming music to your iPhone. There’s still a lot of room for growth in the cloud though. Out of 2,300 people that participated in the study, over 55% said they’ve never used a cloud media service at all.