Vimeo — one of the last true alternatives to YouTube left in this crazy digital world — has just acquired Echograph, a nifty app to make animated GIFs, in an attempt to go to head with Twitter’s Vine, an app that deals entirely in six-second video snips.
VentureBeat, who broke the story, say the deal’s just as much about having a strong presence on mobile as it is about getting some grade-A talent, with Echograph creatore Nick Alt becoming Vimeo’s new VP of Mobile.
“We chose Echograph because it helps people easily create beautiful high quality video content,” Vimeo CEO Kerry Trainor in a statement. “That, with Nick’s proven track record of building innovative video apps made it a perfect fit for Vimeo.”
Echograph is a free app for the iPhone and iPad that is one of the most intuitive and easy ways to share and make animated GIFs. Wired called it “the Instagram of animated GIFs” which, I suppose, is pretty high praise.
Here’s Echograph in action.