This Is The Dream Apple TV Concept [Gallery]

This Is The Dream Apple TV Concept [Gallery]

The current Apple TV set-top box just doesn’t cut it. We all want more from Apple, and hopefully we’ll get the perfect TV experience one day. Until then, there’s only the imagination.

Content distribution and management is a convoluted mess right now, especially in the living room. That’s why I’m floored by the beautiful simplicity of this Apple TV concept:

This Is The Dream Apple TV Concept [Gallery]

This Is The Dream Apple TV Concept [Gallery]

This Is The Dream Apple TV Concept [Gallery]

This Is The Dream Apple TV Concept [Gallery]

This Is The Dream Apple TV Concept [Gallery]

A forum member at The Verge (who goes by the name “Knowledge”) created the above mockups, and he’s posted a Dropbox link to all of the images in one hi-res collage. (Beware of opening that link on a mobile device; the file size is large.)

Knowledge explains the reasoning behind his mockups:

I would just like to first say I’m not a writer, designer, programmer, engineer, etc etc, just a guy with a vision, a man with the dream of paying only for content I want to watch — content that actually matters to me. When I set out to compile these ideas I thought it would be impossible for anyone to ever launch such a product because of the current monopolization by the cable companies, but rather than figure out a way around that I decided to come up with a product that would be my ideal product, the product of my dreams and probably many others regardless how impractical the politics and economics of the whole thing might be.

For not being a designer, the mockups look pretty slick. I like the attention to detail with the linen backgrounds and iOS-like folders for subscription icons. Interestingly, a FaceTime camera is also included in the concept. Awhile back we reported on an Apple HDTV prototype that had FaceTime.

I wish that something this wonderfully integrated could exist, but it would be a licensing nightmare. Apple has been trying to negotiate deals to get a live TV/internet-based product off the ground, but it looks like there’s still plenty of red tape to navigate through.

Make sure to check out the rest of these mockups on The Verge.

Related
  • marclequime

    Like most fan-made Apple projects, it consists of poorly stitched together random elements of pre-existing Apple interfaces with little consistency. Such as the over-use of the grey-stitch.

    It just looks so messy.

  • MacHead84

    Apple wants to bypass cable companies all together, which is why this experience will be MANY MANY years away. Until they can do that they must partner with the cable companies to allow for Inputs from the cable companies box into the Apple TV set box. Switching between sources is crap.

  • sting2kx

    TV channels as apps is the best thing that could happen. I rarely watch the “900″ channels i get.

  • HunterD

    I actually think this looks shoddy and would be disappointed if Apple created something similar. Some of the concepts and ideas are nice, however.

  • Tjohns34

    Like the current AppleTV, if a theoretical new Apple TV doesn’t have DLNA support built-in from the start, it is a failure. I shouldn’t have to jailbreak a product just to enjoy my own music, movies, etc…

  • prodge6671

    Like the current AppleTV, if a theoretical new Apple TV doesn’t have DLNA support built-in from the start, it is a failure. I shouldn’t have to jailbreak a product just to enjoy my own music, movies, etc…

    That is what airplay mirroring from a mac fixes…. i play whatever file type i want through that interface.

  • technochick

    ‘We all’?

    I don’t recall giving you permission to speak for me. So how about you stop trying to give any opinion but your own.

    I personally think the Apple TV is just fine as it is. And once Apple sorts out the content in the store it will be plenty better for my needs and tastes. So your WE is false

  • Kallaide

    Wow are there a lot of ass holes who think their opinion matters commenting on this.

    As for Apple TV… I’ll stick with XBMC! (used with NZBs, Sickbeard and CouchPotato)
    Far more options, open source and designed by people who care. Not to mention it’s evolving faster than Apple TV or anything else on the market.

    @Knowledge, Great work man! Ignore the idiots and those who think they matter even when they don’t contribute shit.

  • nthnm

    I love this.

  • volodoscope

    Nice concept!

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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