Apple Releases Two New iPad Mini Ads, “Photos” And “Books” [Video]

Apple has released two additional iPad mini TV spots following the release of its first “Piano” ad for the mini. “Photos” (shown above) focuses on viewing photography and editing pics in iPhoto on the mini next to the 10-inch Retina iPad. At the very end of the ad, the larger iPad slides out of frame so that the mini can be featured as its replacement.

The second spot, called “Books,” demonstrates reading in iBooks on the mini compared with the larger iPad:

Related
  • scatteredthings

    What app is being used to browse photos in the first video? I cannot get a thumbnail list to popup in Photos app…

  • mrchovi
  • Jonathan Ober

    What app is being used to browse photos in the first video? I cannot get a thumbnail list to popup in Photos app…

    The app is iPhoto not the standard Photo app.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too. All DMs excepted.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , |