Apple has released two additional iPad mini TV spots following the release of its first “Piano” ad for the mini. “Photos” (shown above) focuses on viewing photography and editing pics in iPhoto on the mini next to the 10-inch Retina iPad. At the very end of the ad, the larger iPad slides out of frame so that the mini can be featured as its replacement.
The second spot, called “Books,” demonstrates reading in iBooks on the mini compared with the larger iPad:
Alex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.