Tim Cook: Microsoft Surface Is Confusing Like A “Car That Flies And Floats”

Tim Cook: Microsoft Surface Is Confusing Like A “Car That Flies And Floats”

Apple CEO TIm Cook briefly touched on Microsoft’s new Surface tablet during his company’s earnings call today. When asked about the Surface, Cook admitted that he hasn’t played with it yet, but it looks like “a compromised, confusing product.”

“The toughest thing you do with a product is make hard trade-offs,” said Cook. To Apple, it obviously seems like Microsoft still hasn’t figured out a good tablet experience.

“I suppose you could design a car that flies and floats, but I don’t think it would do all those things very well,” quipped Cook.

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  • sosickitzill

    Ouch!

  • RadTech5000

    Tim Cook has an excellent point, as the old saying goes > “Jack of all trades but master of none.”

  • wiltjk

    Tim Cook’s comment on Surface says much about him and his organization. Microsoft has had only praise for IOS devices when it prevent Surface.

  • Georgi Georgiev

    ”Tim Cook’s comment on Surface says much about him and his organization. Microsoft has had only praise for IOS devices when it prevent Surface.”
    Yes, but that is because iOS deserves high praise unlike win8

  • carlp

    “Yes, but that is because iOS deserves high praise unlike win8″

    Lemmings will be Lemmings and Pawns will always do what the King or Queen tell them to do.
    This is why the pyramid of success is small at the top, the sheep hold the rest of the world up on their shoulders.

    Carl P

  • jonahu

    Anand Shimpi has an interesting take on Microsoft’s positioning with Surface and Win8/RT

    AnandTech’s Windows RT Review:
    http://www.anandtech.com/show/6392/the-windows-rt-review

    “I believe Microsoft is on to something real here with the new Windows UI for tablets. This new OS feels ahead of the curve on major issues like multitasking, task switching and displaying multiple apps on the screen at the same time. I was always told that marketshare is lost and gained in periods of transition. Microsoft missed the first major transition to new ARM based smartphones and tablets, but it’s perfectly positioned to ride the wave to notebook/tablet convergence. In fact, when it comes to figuring out how to merge those two platforms I don’t believe Apple or Google have a reasonable solution at this point. In Apple’s world the two are distinctly separate, while Google is arguably even worse off as it doesn’t have a good notebook OS at this point (the verdict is still out on Chrome OS, as promising as the new Samsung Chromebook appears to be). It’s unclear how big this convertible/hybrid market will grow, but I see real potential here. There are users who want an iPad and I don’t believe Microsoft does anything to change their minds. The iPad and iOS remain a very polished, very accessible platform that is really optimized for content consumption and light productivity. For anyone who wanted more however, there’s now an alternative: Windows RT.”

  • lutzroeder

    -

  • LondonMassageno

    I tried windows 8 and i can say that Metro bar it realy sucks….very confusing software

  • B066Y

    I would love to have a car that flies.

    I have no love for Microsoft but I don’t understand what compromises Cook thinks Microsoft made with the Surface. It seems like a well put together device with a solid OS (I do think it’s going to cost to much). I still don’t understand how it will work well on a desktop but I think it would be great on a tablet.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

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