The Many Facial Expressions (And Considerably Less Shirts) Of Sir Jony Ive [Humor]

The Many Facial Expressions (And Considerably Less Shirts) Of Sir Jony Ive [Humor]

Sir Jonathan Ive, Apple’s Senior Vice President of Design, is much like Apple’s products: at best, he only comes in two colors. Even though he has been used in promotional videos for eight new Apple products in just the past three years, he has only ever worn two shirts through all of them.

Luckily, he’s Lon Chaney-like in regards to the number of expressions he can put on his face. Unfortunately, not all of them are what we would call strictly dignified.

The Many Facial Expressions (And Considerably Less Shirts) Of Sir Jony Ive [Humor]

  • Bruce Schrock

    new apple memes? “not bad” lol

  • manucisneros78

    I wonder if all those commercials where filmed the same day. They have been working on the products for years, so I would not be surprised.

  • mr_bee

    Well obviously, like most people, he actually has *multiples* of the same shirt, so it’s “same type” of shirt, not “same shirt.”

    I love Jony’s designs but I wish they’d leave him off of the product videos completely. His performances are the very definition of “false sincerity.” He talks about the product like it’s the second coming, but then he says the exact same thing next time.

    He sounds so completely fake, so stuck up and just generally annoying that I want to slap him when he comes on screen.

  • carloborja

    I wonder if all those commercials where filmed the same day. They have been working on the products for years, so I would not be surprised.

    Was thinking the same thing. Look at that ‘iPhone 5 launch’ and ‘iPad mini launch’ frames. Looks just like one video. Or, maybe just filmed on the same day.

  • Stuka_UK

    I’m embarrassed watching him as I’m always thinking the Yanks must wonder if all Brits are dorks. He makes good products, but he seriously needs to tone the expressions down.

  • Cgs101

    He’s a handsome man !

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John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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