Watch Apple’s New Videos For The iPad Mini And Its Smart Cover [Video]

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Apple has updated its YouTube channel with two new videos for the just-announced iPad mini and its Smart Cover. The first video features Apple design guru Jony Ive explaining the design process for the iPad mini, while the second video is a 37-second TV ad for the new tablet’s Smart Cover.

Ive talks about how the iPad mini is a “concentration, not a reduction.” If you have a friend who’s interested in learning about the iPad mini, then this is the video to show them. You’ll start seeing the second ad for the Smart Cover on TV.

Source: YouTube