Watch Apple’s New Videos For The iPad Mini And Its Smart Cover [Video]

Apple has updated its YouTube channel with two new videos for the just-announced iPad mini and its Smart Cover. The first video features Apple design guru Jony Ive explaining the design process for the iPad mini, while the second video is a 37-second TV ad for the new tablet’s Smart Cover.

Ive talks about how the iPad mini is a “concentration, not a reduction.” If you have a friend who’s interested in learning about the iPad mini, then this is the video to show them. You’ll start seeing the second ad for the Smart Cover on TV.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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