Watch Apple’s New Videos For The iPad Mini And Its Smart Cover [Video]

(9:10 pm PDT, Oct 23rd 2012)

http://www.youtube.com/watch?v=qL0UlqpfuQc?list=UUE_M8A5yxnLfW0KghEeajjw&hl=en_US

Apple has updated its YouTube channel with two new videos for the just-announced iPad mini and its Smart Cover. The first video features Apple design guru Jony Ive explaining the design process for the iPad mini, while the second video is a 37-second TV ad for the new tablet’s Smart Cover.

Ive talks about how the iPad mini is a “concentration, not a reduction.” If you have a friend who’s interested in learning about the iPad mini, then this is the video to show them. You’ll start seeing the second ad for the Smart Cover on TV.

http://www.youtube.com/watch?v=_wvXH4TtzZw?list=UUE_M8A5yxnLfW0KghEeajjw&hl=en_US

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Alex HeathAlex Heath is a news contributor at Cult of Mac. He previously served as an editor for iDownloadBlog. You can find out more about him on his personal site. And please do follow him on Twitter because that would make his day.

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