Watch Apple’s New Videos For The iPad Mini And Its Smart Cover [Video]

http://www.youtube.com/watch?v=qL0UlqpfuQc?list=UUE_M8A5yxnLfW0KghEeajjw&hl=en_US

Apple has updated its YouTube channel with two new videos for the just-announced iPad mini and its Smart Cover. The first video features Apple design guru Jony Ive explaining the design process for the iPad mini, while the second video is a 37-second TV ad for the new tablet’s Smart Cover.

Ive talks about how the iPad mini is a “concentration, not a reduction.” If you have a friend who’s interested in learning about the iPad mini, then this is the video to show them. You’ll start seeing the second ad for the Smart Cover on TV.

http://www.youtube.com/watch?v=_wvXH4TtzZw?list=UUE_M8A5yxnLfW0KghEeajjw&hl=en_US

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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