Nearly 70% Of Apple Owners Prefer Black To White

Nearly 70% Of Apple Owners Prefer Black To White

White gadgets became an iconic symbol under the careful craftsmanship of Apple. When Apple released the original iPod 11 years ago in classic Apple white, everybody wanted one, and eventually every gadget manufacturer in the world tried to copy that style.

Over the last few years though, black iDevices have started to gain in popularity over their white brethren. Black is classy, professional, and always down for a good time, whereas white is starting to come off as fun but a bit more feminine. Some people think white is making a comeback, but a new study  suggests that nearly 70% of Apple owners prefer black over white now, and there’s no turning back.

Idealo conducted an Internet study over the first three quarters of 2012, comparing the interest visitors had in different colored iPods, iPhones, iPod Touches, and iPads. Idealo examined the amount of clicks each model yielded over time to assess which color is more popular. During the period of their analysis they found that 70% of people click on the black iDevice first rather than the white one.

Each click for a black or white iDevice was counted as a vote by Idealo, which resulted in over a quarter of a million votes so far this year. Black dominated products overall, but white does better in older product categories like the iPod Touch and iPod classic where it receives 46.1% and 40.4% preference.

There are a few places that buck the black trend though. 64% of French and Italian users seemed to prefer the white versions of the iPad and iPods, while countries like Great Britian preferred black iPhones 80% of the time.

The study shouldn’t be considered a precise measurement of overall preference for white or black iDevices, but seems how Apple doesn’t say how many white iPhones they sold against how many black iPhones were purchased, this is the best info we have right now. So if you want to be a unique hipster like in the Samsung commercials, you should totally buy the white iPhone 5, because like, that’s totally not popular anymore.

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  • FriarNurgle

    My first iPhone (iPhone 4) was black. Picked up a white LifeProof case when they came out and really enjoyed having a “white” phone. Chose a white iPhone 5 and have been very please… especially with the black’s prone to scratching.

  • gbh1801

    I really don’t understand why people think that owning a white device makes you more feminine. Or that owning a black one makes you look more professional. It doesn’t.

    I own a white SUV, white iPhone, a white iPad and im pretty sure that if there was a new white Macbook i’d probably own it too. My wife, on the contrary, has black gadgets and a black SUV.

    A color doesn’t make you more classy, girly, professional, etc..

    Unless you own one of those 250k gold iPhones :)

  • citadelsix

    All of the iDevices I’ve owned to date have been black…until the iPhone 5. I did, however, attempt to get a white iPad at the Apple store a year ago but got black because the white was out of stock.

    I agree with gbh1801 that ascribing attributes to people based on the color of their phone is silly — just as silly as ascribing attributes to yourself by the material possessions with which you surround yourself. Both actions are very silly, and very common.

  • Kayneeezy

    The people with the black devices are the ones with the least great taste.. I bet you Steve Jobs used a white iPhone..

  • Kayneeezy

    I kinda agree with the colors and the perception that goes with them. Most females go for white cause it is more feminine seeming. This is true, people can be in denial all they want but black looks more professorial because corporate america is boring and doesn’t believe in bright colors.. hence the black/grey suits. I am getting a corporate iPhone 5 and I expect it to be black cause I don’t see my company purchasing a white phone. Black is classic (Fashion) dictates this. I however own a white iPhone 5 and had a white 4S and Feel like there is something unique about it.. what is it? everyone makes a black phone. Not everyone makes a white and silver aluminum phone.. it stands out and is unique.. the aluminum also matches all my other apple products. my white ipad 2 and my retina macbook pro, my AppleTV remote :) and I see it as an iConic Apple look. The black iPhone 5 doesn’t really say apple.. even though its beautiful as well. and the white shows a lot more design details..the mirror finished Chamfered edges (it’s the one that really looks like jewelry)

  • Steffen Jobbs

    Once you go black, you can never go back.

  • gbh1801

    I kinda agree with the colors and the perception that goes with them. Most females go for white cause it is more feminine seeming. This is true, people can be in denial all they want but black looks more professorial because corporate america is boring and doesn’t believe in bright colors.. hence the black/grey suits. I am getting a corporate iPhone 5 and I expect it to be black cause I don’t see my company purchasing a white phone. Black is classic (Fashion) dictates this. I however own a white iPhone 5 and had a white 4S and Feel like there is something unique about it.. what is it? everyone makes a black phone. Not everyone makes a white and silver aluminum phone.. it stands out and is unique.. the aluminum also matches all my other apple products. my white ipad 2 and my retina macbook pro, my AppleTV remote :) and I see it as an iConic Apple look. The black iPhone 5 doesn’t really say apple.. even though its beautiful as well. and the white shows a lot more design details..the mirror finished Chamfered edges (it’s the one that really looks like jewelry)

    I see your point, but I also think that if we’re all going to go by that concept then we should all be driving black Rollls Royces, wearing Rolexes, and own 7k designer suits.

  • Tkf530

    The people with the black devices are the ones with the least great taste.. I bet you Steve Jobs used a white iPhone..

    He had a black iPhone 4. http://www.blogcdn.com/www.engadget.com/media/2010/07/iphone-reception-pc-1043-rm-eng.jpg

  • lambaline

    really? All the people at my school seem to have a white iPhone.

  • RadTech5000

    Both look fantastic go with whatever you like more at the time.

  • chriscrk

    For the current iPhone, black does seem to look more elegant… But I still prefer the white version. It looks “pure”, clean.

  • imajoebob

    Garbage. There’s no basis for this conclusion, no supporting data, and a completely specious claim. I infer that most people know what happens to a white phone that you wrap your grimy hands around and rest against your greasy chin for hours every day. Disgusting. THAT’s why most phones – and “iDevices” sold are black. No other reason.

  • destroysall

    I think it’s sort of subjective. I mean, white looks nice when you place it next to an iMac or a Macbook, hell even when you whip it out in public, it looks gorgeous. However, I think black looks sophisticated when you place it on a high-end dock like the Bowers & Wilkins Zeppelin Air. In the end, Einstein would go for the black one. :P

  • gabgab

    Always preferred black but just bought an ipad3 in white because my girl friend said it had to be a white one – I think it “looks” like its weighs less than the black version! I also think the iphone 5 looks stunning in white compared to black and will get this version when I upgrade next.

  • joewaylo

    Most people preferred the black over white when the first iPhone 4 glass models came out yellow when they bought it. News agents were flooded with tinted white iPhone models until Apple explained we had to wait for the white to return by itself if I recall.

  • leon1009

    I had black iphone 4 and looked for something different as all my friend have black ( boring, boring, boring!). I have checked some websites but couldn’t find something special till I found http://www.iphonespecialist.co.uk, they have amazing offer for colour conversion, I couldn’t decide which colour is the best for me, so finally I decided for hot orange. Now my iphone is like brand new, agressive sports car! I am very happy with them as they change my phone in few days!

  • leon1009

    I had black iphone 4 and looked for something different as all my friend have black ( boring, boring, boring!). I have checked some websites but couldn’t find something special till I found http://www.iphonespecialist.co.uk, they have amazing offer for colour conversion, I couldn’t decide which colour is the best for me, so finally I decided for hot orange. Now my iphone is like brand new, agressive sports car! I am very happy with them as they change my phone in few days!

  • ericschultheiss

    Although I agree that black is more popular, I don’t agree with the theory that white is more feminine. I prefer the white one myself, and my girlfriend prefers the black one. She is as feminine as they come, and prefers black.

    As a whole, i do see more black iPhones in use in my area, but I also see a lot of men carrying white ones, and a few women too.

  • ericschultheiss

    because corporate america is boring and doesn’t believe in bright colors..

    NBC has bright colors in their logo, and so did Apple at one point.

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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