There are an unlimited number of ways a developer can manage to get their new game rejected by the App Store police. Terry Cavanagh’s free game was rejected for probably the silliest reason you’ve ever heard – he told users that in-app purchases are complete nonsense.
The maker of Super Hexagon submitted his new iOS game, Don’t Look Back, to the App Store a few weeks ago. The game itself is a very basic retro scrolling adventure type game with blocky pixel art. The game is supposed to be free, so in the app description Cavanagh tried to point out to people that they can play Don’t Look Back without having to worry about purchasing items in the game. The game description submitted to Apple read:
“A game about fantasy.
Don’t Look Back is a short game I made in 2009.
This is a completely free game, not “free to play”; there are no in-app purchases or any of that nonsense.”
Apple sent Cavanagh a rejection notice stating, “Your app marketing text contains the following: ‘there are no in-app purchases or any of that nonsense.’ It would be appropriate to remove or revise this content.”
Cavanagh admits that the stipulation that his app not disparage other apps that use “nonsensical” in-app purchasing to make a profit is fair on Apple’s part, it’s just all a bit silly and quite hilarious that developers can’t say anything bad about in-app purchases now.