Hilarious Samsung Slide Compares Apple’s Request For Damages To The Mars Rover

Hilarious Samsung Slide Compares Apple’s Request For Damages To The Mars Rover

We get it, Samsung. It’s a lot of money.

Check out the image above, and then marvel that Samsung put this together for the court case it lost to Apple a couple weeks back in US District Court. Judge Lucy Koh understandably excluded the slide from Samsung’s final argument documents – these comparisons have nothing to do with the actual merits of the case, but rather show that Apple was asking for a lot of money in damages.

Regardless of the facts, though, this image is pretty hilarious. It does show what a crazy amount of money companies are taking in and/or losing in our current “touch economic times,” rendering the phrase meaningless when set next to these kinds of figures.

On the left there, the Transamerica Pyramid cost $176 million to complete, while the HP Pavilion topped that with a cost of $261 million. Heck, the Golden Gate bridge, symbol of California and San Francisco itself, “only” cost 1.2 billion to complete. The entire City of San Jose’s budget for 2013 is a cool 2.6 billion, and that’s to cover a population of 967,487 people.

I find it exceptionally funny that the damages Apple asked to have awarded due to Samsung’s patent infringement are even more expensive than the cost of sending a robot probe to Mars. The cute little picture of the Curiosity Rover really drives the point home, too.

Bottom line, as FOSS Patent’s Florian Mueller points out,

There’s nothing in the law that says patent damages can never exceed the cost of a Mars rover or be a multiple of the cost of a skyscraper or baseball stadium. That’s why this kind of comparison is irrelevant.

It will be interesting to see how much of this type of tactic Samsung takes in its appeals, which it most likely is preparing for even now. Hopefully, the company will have learned its lesson from the exclusion of this chart, as well as its excluded arguments based on 2001: A Space Odyssey.

I’m not sure who was advising them on their strategy at trial, but these types of defenses really tickle my fancy. How about you?

  • Singh Amardeep

    LMFAO! Samsung you are jokes! XD :D :D :D

  • mr_bee

    Those dollars aren’t adjusted for inflation. The TransAmerica building was built 30-40 years ago. Also, the Curiosity rover cost a heck of a lot more if you add in the infrastructure and not just the cost of the rover itself.

  • tedcranmore

    The real comparison for Samsung to remember is that Apple SETTLED with Nokia last year and paid $600 million plus $11.50 a phone. Obviously a settlement is a compromise value, and it would have been a much bigger number if Apple had taken this to court and lost. This from Apple, to Nokia! Add a multiplier for the risk premium of the challenge, and then compare Samsung’s copying so many pieces, and this number really doesn’t seem to big….and where is the ‘per phone’ part?

  • Honyant

    And how much profit did Samsung make ( that rightfully belongs to Apple ) from Apple IP.

  • ddevito
  • CharilaosMulder

    And how much profit did Samsung make ( that rightfully belongs to Apple ) from Apple IP.

    Indeed. That amount should be displayed in this hilarious chart. The other amounts wouldn’t even be visible.

  • robert_walter

    http://www.forbes.com/sites/haydnshaughnessy/2012/09/13/apple-as-a-case-study-in-reputation-decline/

    truth

    Truth: for a company said to be bleeding reputation, this decline and fall of apple meme isn’t very well reflected in initial iphone5 reservations.

  • trrosen

    To put into a relevant context that is only 3% of Apples profits from iPhone sales. Seems quite reasonable that way.

  • Unis Zuurmond

    So if this bothers you so much, Samsung, why not build bridges, rovers and run cities, and make your profit from those things rather than someone else’s IP? It’ll sure be cheaper!

  • Tony Oshlick

    WOW thats alot of money to steal from Apple in the first place! No wonder they want it back!

  • ErinsDad

    Funny slide. From whom did they steal it?

  • Trand Josephs

    See I never even thought about it liek that before. WOw.
    PlanetAnon.tk

  • SamNasri2

    like Walter said I am alarmed that a student able to profit $9326 in a few weeks on the computer. did you look at this webpage(Click on menu Home more information) http://goo.gl/4RUzY

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre is Cult of Mac's Culture Editor. He has contributed to various tech, gaming and iOS sites, including 148Apps, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef

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