Apple Subtly Hints At Taller iPhone 5 Display In Yerba Buena Event Banner

Apple Subtly Hints At Taller iPhone 5 Display In Yerba Buena Event Banner

Can you see the icons?

Remember the giant ‘Retina’ in Apple’s huge event banner for the third-gen iPad? If you thought that was a subtle hint, then get ready, cause it’s even better this time around. We showed you the colorful signage Apple put up at the Yerba Buena Center over the weekend, and it sadly looked like there were no immediate iPhone 5 hints in the banner’s design. Think again.

Believe it or not, the banner currently hanging from Yerba Buena in San Francisco points to the rumored 4-inch display for the iPhone 5.

One very observant MacRumors forum member noticed a pattern in the colorful banner for Wednesday’s media event. This may sound like a stretch at first, but if you look carefully, the arrays of colors are actually stretched versions of stock iOS icons. Why would said icons be stretched? Because the iPhone 5 is expected to feature a taller, thinner 4-inch display with a 16:9 aspect ratio.

Still not convinced? Maybe this will sell you:

Apple Subtly Hints At Taller iPhone 5 Display In Yerba Buena Event Banner

Pretty brilliant, right?

Of course, this theory could be completely off, or it could be a particularly great case of reading tea leaves. You be the judge.

Apple Subtly Hints At Taller iPhone 5 Display In Yerba Buena Event Banner

In the spirit of this week’s big event, Graham Spencer of MacStories made an awesome wallpaper that’s inspired by Apple’s banner. Check out Spencer’s post for all of the different resolutions, including 2880×1800 for the Retina MacBook Pro.

  • SupaMac

    “Awesome” Wallpaper? Hardly.

  • themrzt

    The iTunes icon is clear in the Yerba photo. When I first saw the decorations in progress, I thought the narrow strips of color intimated a taller form factor. That you can really see the apps when you look is kinda fantastic.

  • Singh Amardeep

    This make sense but i’m not sure about the taller iPhone. BTW brilliant job analysing the wallpaper!

  • Solowalker

    Not quite. Your Safari is actually the App Store (you can see a similar stretched circle like with iTunes). Your Stocks is Safari (hence the red at the bottom, from the compass on the icon).

  • Eddie Chu

    At first I thought it was a stretch (pun unintended), but you’re maybe starting to convince me. In Art, this type of anamorphic projection is called accelerated perspective. In other words, it’s designed to be seen from basically standing at its bottom edge. So, if you were walking into the building, suddenly those icons would begin to emerge.

  • Gadget

    Excellent catch MacRumors forum member! I think you nailed it. Your free iPhone 5 is in the mail.

  • suomynona

    I don’t know about you, but I thought it was a little too obvious, especially with the iTunes icon. Still very smart of Apple and liked it quite a lot!

  • Tom Almond

    I love how he’s provided wallpapers for the iPhone 5 resolutions hahaha :p good man!

  • ddevito

    Is this all the fanboys talk about these days? Sad.

  • Shilly Devane

    “Yerba Buena” is a Spanish euphenism for marijuana.

  • BigLama

    Well i did think its was a wierd image. then again apple is all about image presentation. now that i think about it it makes sense.

  • Avatib

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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