BMW: Apple Made White Cars Cool

BMW: Apple Made White Cars Cool

If it weren’t for Apple, this car would probably look awful to you.

Steve Jobs never got the chance to build the car of his dreams, but he has still had a huge affect on the car industry. Why? Because he made white cool. Before Apple began making white computers and accessories, white was a color only associated with boring products like refrigerators — and nobody dreamed of owning a white car. Now it’s the most popular car color in America.

Silver was the most popular car color, and it held that title for almost a decade. It’s still pretty popular now, but it’s been ousted from the top spot by white — all thanks to Apple.

Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, told Motoramic: “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”

We all know that Apple has had an astonishing impact on the technology industry, but I bet you didn’t know the affect the Cupertino company also had on cars, did you?

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  • iMobileRescue

    They influenced just about everyone huh? !!

  • Tallest_Skil

    Huge –EFFECT–.

  • iMarle64

    Can’t go wrong with sexy white Bimmers and white iDevices

  • Aaron

    Although the Apple aesthetic DID have something to do when I purchased my white car, white has always been the second most popular vehicle car color. Silver was the most popular.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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