Tim Cook has been very busy running Apple the past 12 months. There have been a lot of changes and new products that have helped make Apple the most valuable company ever. There have also been a lot of controversies, and headaches along the way. The road hasn’t been all smooth sailing, but we think Tim has done a great job in his first year as CEO of Apple.
Here are eight things that have kept Tim busy in his first year as CEO:
1. The Passing Of Steve Jobs
Steve Jobs died just weeks after Tim Cook took his spot as CEO of Apple. Steve’s death was one of the biggest things Tim had to tackle as CEO and he seemed to handle the situation pretty well by hosting a huge Steve Jobs memorial on Apple’s campus. Regarding Jobs’s death, Tim said, “It was absolutely one of the saddest days of my life when Steve passed away. At some point late last year, somebody kind of shook me and said, ‘It’s time to go on.'”
2. Keynotes and Product Launches
Apple has launched a huge arsenal of new products over the past 12 months, and Tim’s been there to help introduce everything from the iPhone 4S to Mountain Lion, with a couple more keynotes left this year.
3. Walks With Important People In Tech
Tim Cook enjoys a good walk. Maybe. I don’t really know him, but it just seems that way because he’s been spotted walking around with a lot of important people in the tech world at places like Sun Valley.
4. Foxconn
2011 and 2012 have been huge years for the Chinese labor conditions controversy. Steve Jobs never talked about Foxconn much, but Tim Cook jumped right into the storm and increased worker wages and visited one of Foxconn’s plants in China.
5. Chatting With The Press
Tim claimed that Apple was going to “double down” on secrecy this year, but that didn’t stop him from meeting with Kara Swisher and Walt Mossberg at the All Things Digital 10 conference to talk about what it’s like running the most powerful technology company in the world.
6. Business with China
Not only have working conditions at Foxconn been a problem Tim’s had to deal with, but trademark issues in China have caused a few headaches, so Tim went to Beijing to meet with government officials.
7. Suing Samsung
Apple and Samsung have been going at it in the courts all year. Supposedly, Tim Cook and Samsung’s CEO Kwon Oh Hyun have even met a couple of times to try to reach an agreement, but both sides won’t budge.
8. The U.S. Government
Apple’s eBook pricing scheme has come under fire from the U.S. Department of Justice. Apple claims they’ve opened up the market for more companies to compete against Amazon with iBooks, but the DoJ says that Apple’s standardized pricing is illegal. Tim Cook also met with U.S. Speaker of the House John Boehner to talk about a possible tax holiday.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
5 responses to “8 Things That Kept Tim Cook Super Busy During His First Year As CEO [One Year Of Tim]”
“Apple was going to double down on secrecy”. Do we really know what the new iPhone will be like, or will we all get caught out as we did last year? Has Apple been successful at keeping the new iPhone a secret? The new iPad was no surprise was it?
Is that the iPad mini in cook’s hand in the picture with Victor koo. Just looks little small.
“8 Things That Kept Tim Cook Super Busy During His First Year As CEO [One Year Of Tim]”
Simplified: “1 Thing That Kept Tim Cook Super Busy During His First Year As CEO [One Year Of Tim]”
Answer: “Being CEO of the most-valuable company in the world.”
Tim Cook needs to stop trying to present like Jobs. It’s really annoying to see him pace the stage, move his hands, take long breathes, etc like Jobs did. It’s clear this guy is being over coached and it reeks. Don’t get me wrong, I like Cook. I think he is a great mind and excellent CEO. He just needs to be himself and stop with the black clothes and jeans. It clearly makes him feel uncomfortable – you can see it in his walk and his facial expressions. It’s like someone said, “you’ve got to do it just like Steve did it – but not too much”. In fact, these presentations would be so much better without him at all. Maybe just a quick – “thank you all for coming, the company is doing great, we appreciate you all so much, now let me turn it over to X and get to it” – then get the heck off stage.
Short of that, he’s the right guy for the job, no doubt.
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