Apple To Hold September 12th Event As Component Orders Increase For New iPhone

Apple To Hold September 12th Event As Component Orders Increase For New iPhone

Are you ready for the next iPhone?

iMore reported this morning that Apple will hold its next media event on September 12th and launch the new iPhone alongside the rumored iPad mini on Friday the 21st. Another report said today that Apple is planning to launch multiple new products in September, and now AllThingsD confirms that Apple will indeed hold an event on September 12th. Although Apple hasn’t officially commented, AllThingsD’s word is pretty much considered to be a confirmation.

What will Apple announce in two months? Rumors say we’ll see the next iPhone, new iPod touch, and iPad mini. Judging by Apple’s huge spike in component orders overseas, it looks this this fall is going to be a very busy time for the folks in Cupertino.

Apple hasn’t yet officially announced the fall event at which it is expected to debut the next iteration of the iPhone, but it’s definitely planning one.

Sources tell AllThingsD that Apple is currently planning an event for that week. And while we haven’t yet confirmed its focus, history suggests it will indeed be the new iPhone. One thing’s for certain, though: Apple is ramping up for a big fall product cycle. And to see that, you need only look at the the recent spike in the company’s prepayment for inventory components

Apple’s prepayment for its inventory’s mobile components rose by a significant $1.15 billion last quarter, indicating that factories overseas are getting ready to churn out millions of iPhones, iPods, and iPads this holiday season. Interestingly, this last quarter marks Apple’s biggest increase in component prepayments for the past 4 years. Get ready for a crazy fall.

Update: Jim Dalrymple of The Loop has given this report one of his infamous “Yeps.” Mark your calendars. It’s happening, folks.

Update 2: Just in case you needed more clarification, The VergeThe New York Times, and Bloomberg have both independently confirmed the date with their sources.

Update 3: Like clockwork, the also-reliable Reuters confirms September 12th as well.

  • dusteallen

    Mascone looks to be booked on the 12th. I can’t imagine Apple would choose to host such a big event in their home-based, smaller event hall? Where else would Apple host?

  • Graham

    Mascone looks to be booked on the 12th. I can’t imagine Apple would choose to host such a big event in their home-based, smaller event hall? Where else would Apple host?

    Before they moved the iphone to the fall they had the iPod music events in september and held them at the Yerba Buena center for the arts. They also hold the ipad events there in March. My guess is that itll be held there,

  • elleedee

    Would it be unreasonable to think they might release an iMac update as well? When they didn’t do the overdue release for the WWDC in June, people speculated they might save it for after the mountain lion release and drop it with the new iPhone. Now that the rumors have died down, I’m wondering if they are just going to stretch it out even longer and wait until retina displays have been perfected in 2013. I am thinking they will go ahead and release a new, more powerful, 30 inch iMac with retina display for half the price of the current models. Because magic.

  • ggore

    Until Apple publicly says it, and invitations go out, it is not “confirmed”.

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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