Apple’s Q3 2012 Earnings Call By The Numbers

Apple’s Q3 2012 Earnings Call By The Numbers

iPhone and iPad continued to grow, the Mac outpaced the PC industry for a 25th quarter – just a couple of facts from Apple’s latest financial call.

Apple CEO Tim Cook and CFO Peter Oppenheimer presented the results of the company’s spring 2012 quarter. The quarter included extensive growth for the iPhone, iPad, and Mac product lines though iPod sales declined 10% from the same quarter a year ago.

Here are the financial numbers delivered during the call.

• Apple’s Quarterly revenue was $35.0 billion. Net profit was $8.8 billion ($9.32 per diluted share). That compares to revenues of $28.6 billion and net profit of $7.3 billion ($7.79 per diluted share) from the same quarter last year.

• Apple’s Board of Directors has declared a cash dividend of $2.65 per share of the Company’s common stock. The dividend is payable on August 16, 2012, to stockholders of record as of the close of business on August 13, 2012.

• iPhones sales were up 28% year over year for the quarter with sales of 26 million units. iPhones and accessory sales delivered $16.2 in revenue. The iPhone is now available on over 250 carriers worldwide.

• iPad sales were up 84% over the same quarter last year with 17 million iPads sold during the quarter – a new quarterly record for iPad sales. iPad and accessory sales delivered $9.2 billion in revenue. The iPad is now available in 97 countries.

• Apple sold 4 million Macs during the quarter – a 2% increase from last year, which marks the 25th straight quarter in which Mac sales outpaced sales of PCs. Despite being a small percentage increase, this represented another record quarter for Mac sales. One factor impacting Mac sales compared to the same quarter last year was that Apple announced a new Mac notebook lineup at WWDC – less than three weeks before the end of the quarter. As with other Apple product divisions, this is an areas where speculation impacted Apple’s overall sales during the quarter.

• Prior to WWDC, Mac sales were below 2011 numbers but rebounded to exceed those numbers in the weeks following the introduction of the new MacBook models including MacBook Pro with Retina Display. Ultimately, this pushed Mac sales into positive growth.

• iPod sales declined 10% for the same quarter last year with 6.8 million iPods sold. The iPod touch continued to represent more than half of all iPod sales. iPod sales remained higher than Apple’s expectations and previous investor guidance.

• iTunes had sales of over $1.8 billion, iTunes Store launched in over 12 countries last month.

• iTunes U, which recently reported is leading a revolution in higher education, delivered impressive results with 14 million downloads of the iTunes U app for iPad and iPhone. 125 colleges have responded to the revamped iTunes and there are more than 750 courses available through the app.

• The iOS App Store now has over 650,000 apps including 225,000 iPad-specific apps. Apple has paid developers $5.5 billion in App Store revenue.

• Apple TV wasn’t highlighted by Apple, but when asked Tim said that Apple had sold 1.3 million unit during the quarter and over 4 million units for the company’s fiscal year to date. Tim Cook reiterated that the Apple TV was a “hobby” but also acknowledged that sales of 4 million units was significant.

• Revenue at retail stores was $4.1 billion, an increase of 17 percent from a year ago. Apple’s stores sold 791,000 Macs and welcomed 83 million visitors (up from 74 million for the same quarter last year). Apple opened 9 new stores during the quarter. There are now 373 total Apple stores (123 of them outside of the U.S.) and average revenue per store was $11.1 million.

• Apple and analysts on the call paid particular attention to Apple’s sales and relationships in China. Greater China represents about a third of Apple’s growth in the Asia-Pacific markets and was responsible for $5.7 billion in revenue – a 48 percent year over year increase. Cook said Apple was “incredibly pleased” with the performance of the iPhone greater China and that iPhone sales were more than double in China from the same quarter last year.

• Apple’s growth in Europe was largely flat. The U.K. had 30% growth over the year ago quarter and growth in Germany was in “the single digits.”

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

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