According to Apple’s CFO Peter Oppenheimer, iPhone and iPad rumors are continuing to affect sales of the devices.
We’re reading the same rumors and speculation about a new iPhone as you are, and we think this has affected sales.
It’s no surprise that consumers are scared away by rumors, after all, details about the new products often get leaked months in advanced, causing consumers to think twice about buying.
According to Tim Cook:
I’m glad that people want the next thing, I’m super happy about that…I’m not going to put any energy into getting people to stop speculating.
This is an interesting quote from Cook, considering that only a few months back, he claimed that Apple was “doubling down” on secrecy. Cook went on to later say that “We try very hard to keep our product roadmaps secret.”
Overall, it’s hard to say if these rumors affect sales long term, or if they only impact the short term, until the rumored products are released.Related