Apple Dominates Tokyo Game Show, And The Company Isn’t Even Attending
At the Tokyo Game Show, the booth babes try to keep people's minds off Apple. Pic by GodOfSpeed: http://www.flickr.com/photos/28537954@N04/3953230803/
At the giant Tokyo Game Show, everyone’s freaking out about Apple, the New York Times reports.
Sony, Nintendo and Microsoft are more worried about Apple and it’s new iPhone/iPod platform than the worst recession in decades, the Times says.
Apple’s recent foray into video games — with the iPhone, the iPod Touch and its ever-expanding online App Store — is causing as much hand-wringing among old industry players as the global economic slump, which threatens to take the steam out of year-end shopping for the second consecutive year.
The industry sees a big shift to casual gaming on cellphones and other handhelds, rather than expensive, overpowered consoles. Consumers are buying $0.99c games, rather than dropping $50 on big, blockbuster titles with multimillion dollar budgets and massive development teams. Of the 758 games debuted at the show, 168 are for cellphone platforms, the most ever.
Some game developers say Apple’s App Store is the biggest recent breakthrough in gaming, and the industry is better off trying to find new business models rather than new consoles.
“We are going to move away from a market where it’s the hardware that fights against each other,” one developer said during a presentation. “We are going to be moving to an era when different software stores fight against each other.”
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: 
