MacBook Air: The Laptop As Fashion Accessory
The tech press is missing the boat with the MacBook Air.
All the grumbling about the price, the absence of an optical drive, the irreplaceable battery, shows that the technical minded misunderstand the machine.
Of course it’s not practical, it’s a fashion computer.
But it seems the target audience — fashionistas — are taking note. A quick Google shows that fashion blogs are raving about the Air.
Coquette, a blog about ‘digital fashion and style by natalie zee drieu, raves about the Air’s potential as an accessory: “This little thing is ready to tote around in your Balenciaga or Gucci bag,” it says. “I’m so getting one!!!!!”
Judging from the comments on those blogs, lots of their readers are bonkers for it too.
Compared to a $1,800 Prada handbag, the MacBook Air is a steal.
Expect long lines at the NYC Soho and Meatpacking stores.
Via Carl Howe at Blackfriars: The MacBook Air is an ideal product — in the right market
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: 
