The Wrap: An Unbelievably Beautiful And Elegant Way To Manage Your iPhone Charger

The Wrap: An Unbelievably Beautiful And Elegant Way To Manage Your iPhone Charger


Sometimes a good idea doesn’t have to be radical. It doesn’t have to have a $70,000 Kickstarter goal. Sometimes a good idea is just simplicity itself: easy to produce, affordable to own, beautifully designed and genuinely useful.

That’s what makes our eyes pop about The Wrap. Designed by Michiel Cornelissen, the Wrap is a simple plug that fits on the USB end of a European iPhone wall charger. Thread your 30-pin dock connector cable through The Wrap and you can easily wrap the whole cord around it. That’s it. Just EUR 9.95.

I love this. It’s just beautifully useful and wonderfully understated. And while The Wall is Europe-only for now, Cornelissen says that if 100 people email him saying they want a US version, he’ll make one. Get clamoring, people.

  • David Robison

    I love this, but given the chunkiness of the US adaptor, I don’t think it would work nearly as well. For instance, packing it into my travel bags would be tougher.

  • JenniferSilver

    Wow – gorgeous!!! Just added it on myList!

  • christian .ryan

    elegant + wonderfully simple design… and easily replicated with 15
    minutes of SketchUp and a quick 3D print.  in fact, I think something
    like this is the perfect excuse for anyone that’s been procrastinating
    on learning 3D modeling.

  • seaaalex

    I really liked this and wanted to buy one for my euro charger, until I went to his site and saw he wanted $10.- That’s a little bit steep for something that probably cost less the 25 cents to manufacture.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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