The Wrap: An Unbelievably Beautiful And Elegant Way To Manage Your iPhone Charger

Ingenious.

Sometimes a good idea doesn’t have to be radical. It doesn’t have to have a $70,000 Kickstarter goal. Sometimes a good idea is just simplicity itself: easy to produce, affordable to own, beautifully designed and genuinely useful.

That’s what makes our eyes pop about The Wrap. Designed by Michiel Cornelissen, the Wrap is a simple plug that fits on the USB end of a European iPhone wall charger. Thread your 30-pin dock connector cable through The Wrap and you can easily wrap the whole cord around it. That’s it. Just EUR 9.95.

I love this. It’s just beautifully useful and wonderfully understated. And while The Wall is Europe-only for now, Cornelissen says that if 100 people email him saying they want a US version, he’ll make one. Get clamoring, people.

• Source Michiel Cornelissen

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