I can imagine that the reaction you get from mentioning the word “jailbreak” within the Apple camp in Cupertino is almost identical to that you get when mentioning the word “bomb” on an airplane. In fact, Apple hates the word so much that it considers it an expletive, and it’s now filtering it from the iTunes Store.
The filter was spotted this morning in the United States store by iOS hacker Planetbeing, and it appears to apply to everything Apple sells through iTunes — including apps, music, TV shows, movies, podcasts, and books. Not every mention of “jailbreak” is censored at this point, but the vast majority of them are.
As things stand, the filter is only being applied to the U.S. store, and those in other countries can still enjoy the word in all its glory, with all nine letters still intact.
It’s unclear whether Apple actually intended to filter this word, or whether it was simply a mistake. I guess we’ll find out over the course of the next few days.