Beloved soccer comedy series Ted Lasso, considered Apple TV+’s biggest hit, is the subject of new book by no less than Jeremy Egner, a TV critic for The New York Times. He titled his new tome, released Tuesday, Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way into Our Hearts.
The book, published by Dutton, purports to tell the whole story of the show, from its unlikely conception based on a TV commercial to its surprising, and now ongoing, success. (Production for season four of Ted Lasso kicks off in January.)



