Samsung Douches Up Australian Apple Store With Paid Galaxy Flashmob [Update]

Samsung Douches Up Australian Apple Store With Paid Galaxy Flashmob [Update]

There's no chance Apple customers in Sydney will get a lie-in this morning. Get it?

Jibes at the iPhone and its users clearly aren’t enough to attract the attention of Apple’s customers, so Samsung is taking a more direct approach. Today the Korean company sent a screaming flashmob equipped with big “Wake Up” signs to protest outside of an Apple retail store in Sydney, Australia.

In what is undoubtedly Samsung’s most ridiculous move yet, it sent a coach load of people dressed in black to protest outside of an Apple retail store. The message, which was plastered on the side of the coach and on signs help by the mob, was clear: Wake Up!

The rather embarrassing campaign is thought to be part of Samsung’s Galaxy S III marketing, organized by an Australian creative agency called Tongue. Marketing blog Mumbrella traced the campaign back to Tongue shortly after the news spread:

The ‘Wake up.’ campaign has also seen the words written on the bottom of Bondi Ice Bergs pool, as well as on a series of billboards placed around town. There was also a site takeover on news.com.au over the Anzac day holiday.

By coincidence, an Australian blogger was in the store when the flashmob arrived and managed to capture some of the cringeworthy chanting on

Samsung Douches Up Australian Apple Store With Paid Galaxy Flashmob [Update]

I must say, Samsung’s latest marketing stunt makes it’s “you’ve been Samsunged” campaign look genius.

UPDATE: Samsung has since denied any involvement in the Wake Up campaign, and it was in face BlackBerry maker Research in Motion that organized it. That’s right: A company that is quickly drowning at the hands of devices like the iPhone is urging Apple — the world’s richest company — to “Wake Up!”

RIM confessed to organizing the stunt on Tuesday, May 1:

“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”

[via The Next Web]

  • Video
  • RahulChand

    The ads are everywhere here in OZ! must be spending a lot of money on this PR campaign

  • John C Bachandouris

    A flash mob? Now who’s a sheep?

  • Miguel Manuel Lopez Rodriguez Sanchez

    I did wake up, thats why the only Samsung thing I own is a TV

  • markrlangston

    “Let’s put a big bus in front of the Apple Store thereby attracting more attention to the grand spectacle that Apple has constructed. Passersby will ask, “What do I need to ‘wake up’ from?” Then they’ll wander into the store to see what all the fuss is about. After seeing our signs and black shirts there’s no way they walk out with the world leading, highly acclaimed, and best selling laptop, all-in-one, tablet, and/or smartphone.”

    “Should we have Samsung product there to show them what they need to wake up from?”

    “No, a simple sign and big charter bus should do the trick.”

  • imajoebob

    Even here in the States, commercial speech isn’t protected speech. If this disrupted Apple’s business they could be liable for both civil and criminal charges. Way to go, Samsung PR flacks.

  • mooger

    Screaming and shouting is usually a result of anger and desperation…

  • drblank

    Sounds like Samsung is in desperation mode. Samsung just reached a new level of low class marketing. I am sure this will backfire.

  • drblank

    i don’t see Samsung users waiting in line for days before a product announcement or packing Samsung stores to buy their worthless Android iPhone wannabe products. Let me know when Samsung actually develops their own OS.

  • Martin Eisenloeffel

    mods delete

  • drblank

    I was actually considering buying a Samsung TV set, but I will think different and look at others. I don’t like supporting companies that do this type of marketing stunt. Poor taste.

  • drblank

    I wonder how many of these PAID people might actually own Apple products. It wouldn’t surprise me if they did. People do just about anything if you PAY them enough money.

  • RadTech5000

    Another desperate Samdung tattic and another reason why I won’t ever buy anything from them. I hope they get what’s coming to them and I live long enough to see it.

  • Matthew Gonzales Landry

    i don’t see Samsung users waiting in line for days before a product announcement or packing Samsung stores to buy their worthless Android iPhone wannabe products. Let me know when Samsung actually develops their own OS.

    Um. Samsung has Bada OS. Never heard of it? I’m probably one of three people who knows about it.

  • Wayniac

    What a bunch of Losers! If you like your Samesung crap then go use it. The rest of us are okay with that…Really we are. This reeks of desperation. Their marketing guy should be sacked.

    I looked at a Samsung TV, but opted for the LG. Love it, great set. These tactics only make me want to steer clear of anything Samesung.

  • Ian Campbell

    Way to stay classy Samsung, if you can’t beat them resort to playground tactics

  • saintstryfe

    This has to be the stupidest thing I’ve ever seen.

  • dsklo

    Cry for help. Samsung is in desperate position. Those people are pathetic. Poor Samsung.

  • lwdesign1

    The whole point of marketing is to deliver a message and create want for your products and services. This Samsung campaign by Tongue does neither. This is a stupid publicity stunt hoping to capitalize on the insulting concept that Apple users are idiots and buy anything Apple comes out with. Let’s examine the message: “All you Apple users are idiots for using their products. Wake up from your comas and come see what Samsung has to offer.” Unfortunately, this does not tempt me to buy or even look at what Samsung is selling.

    Years ago I bought a 30″ Samsung CRT TV and replaced it with a 46″ Samsung LCD TV. It works great, has an excellent picture and sound, and I love it. With all the anti-Apple crud Samsung is now doing, I’m so turned off to Samsung that I don’t think I’ll buy anything from them anymore. You don’t make sales by insulting people.

  • Jonathan Harry Schlissel

    Um, not saying they aren’t crazy or anything, (they are,) but isn’t it a bit ironic that a site that calls themselves CULT of Mac reported on this? I mean, that’s what these retards think, Apple’s a cult…

  • APirate Monk

    If Apple had done it you’d have said ‘Brilliant’!

    I own Apple. I own PC’s. I own Samsung. I own the right TOOL for the job. It’s just a tool.. not a religion.

  • voloder

    If Apple had done it you’d have said ‘Brilliant’!
    I own Apple. I own PC’s. I own Samsung. I own the right TOOL for the job. It’s just a tool.. not a religion.

    I agree that for some things, Samsung is the best tool. However, we aren’t talking about that. We are talking about this ridiculous stunt of Samsung’s in an attempt to gain attention. If Apple ever did this then there most likely wouldn’t be a Cult of Mac site. There is a Cult of Android and Cult of Mac site because those too products/companies are successful and liked. Show me Cult of Samsung. No, if the tables were turned, Cult of Mac would not be here to say anything. And as little faith as I have in the writers here at CoM, I think, and hope with all my heart, that they would never condone this act by anyone, even Apple.

  • drblank
    i don’t see Samsung users waiting in line for days before a product announcement or packing Samsung stores to buy their worthless Android iPhone wannabe products. Let me know when Samsung actually develops their own OS.

    Um. Samsung has Bada OS. Never heard of it? I’m probably one of three people who knows about it.

    The Bada OS, or platform, was being used on the Samsung Wave phones, not the Galaxy, which is what they are pushing. Does that mean that Bada OS was a failure? Samsung only has Android and WIndows phones listed on their website and the only one that is actually selling is the Android based phones.

  • Andrew John

    FUD. The desperate strategy of a loser.

  • drblank

    If Apple had done it you’d have said ‘Brilliant’!

    I own Apple. I own PC’s. I own Samsung. I own the right TOOL for the job. It’s just a tool.. not a religion.

    Apple wouldn’t stoop that low. What I think is a crack up is that back around the time Jobs went back to Apple, all of the Windows CULT followers were saying that Apple is going out of business and they shouldn’t be taken seriously. Now look. Apple’s net worth is more than Microsoft, Dell, HP, ASUS, Acer, Samsung’s Computer/Mobile phone divisions, Toshiba’s computer division, Sony’s Computer division, etc. Some people think that being an Apple user is a Religious Cult, but it isn’t. It is a company that is often imitated by Microsoft, Dell, HP, Samsung, Google, etc. and people are just jealous. People buy Apple products for a variety of reasons. Some people just want to deal with one mfg of computer-like devices because it makes things easier. I don’t want to have to deal with more companies that i have to and I want to work with the one(s) that give the best service and support, etc. Apple does that and others i have worked with that make competing products don’t. So the Apple users back 14 years ago where loyal fans and it isn’t a religious cult. So it might be a good thing if you stopped making those accusations. I’ve used and sold Windows systems along side Mac systems. I’ve sold more PCs running Windows than Macs, but I will tell you that I Windows just had too many problems, not great support from the mfg, and I just simply don’t want to go through that experience anymore.

  • aepxc

    If Apple had done it you’d have said ‘Brilliant’!

    I own Apple. I own PC’s. I own Samsung. I own the right TOOL for the job. It’s just a tool.. not a religion.

    And this is an idiotic stunt that only a TOOL would come up with. You know the “brand bank” idea that Jobs mentioned from time to time? If Apple ever did as tacky, patronising, and faddish, it would pretty much zero out the balance for me.

    I guess it’s not 100% Samsung’s (as an entire company) fault – some halfwit middle manager in a secondary market hired found one of the fashionable (but talentless) ‘viral’ marketing agencies, but what exactly was the idea behind this? Try to attract new customers by telling them they’re stupid?

  • Sean Lydon

    Apple doesn’t support flash mobs.

  • Mike Camilleri

    What retards.

  • sonofsci

    If I lived in the Samsung Mobile nightmare, I would want to wake up too!

  • nikster

    This is what happens when a multinational mega corporation launches a guerrilla marketing campaign: Douchery.

    However, “Wake Up” can mean many things, and in general it’s a good thing – it’s a 99% slogan: Wake up to the fact that politics has been bought up by corporations. And in spiritual teachings: Wake up… to everything. So here’s to hoping that the marketing firm that did this for Samsung was actually trying to subvert it. Hey I know it’s unlikely but … :)

    On the other hand using “Wake up” as a call to buy Samsung instead of Apple is… I don’t know, it’s almost comical. It could be unintentionally sarcastic.

  • nyxk88

    Oh.

  • kashim

    From today onwards I will not purchase any products market by the Koreans. This is typical of them. They are bunch of lowlifes, uncivilized people.

  • FeigningFigure

    I’m really glad he started with a 30 second opening before going into the footage and putting commentary to the entire clip. There’s nothing I hate more than being able to observe something with my eyes and ears and then drawing my own conclusions. I wasn’t sure I was going to be able to follow until he literally said that people were coming out of a bus when he showed video of…people coming out of a bus. Let’s not forget his humorous remarks such as “have a red bull” and “Siri, send me an angry mob.” I’m still trying to catch my breath.

    The most puzzling part? The majority of comments on this thread, and primarily the current top rated comment, comes from people who are implying that they are not sheep. Yet the very first word of this website is “CULT”. WOW.

    *DISCLAIMER – This link was sent to me via Twitter, I am not frequent vistor of this website and I had to become a member to share my opinion. I’m not trying to be a troll, but I think we all could have benefited from just watching the clip and drawing our own conclusions.

  • Awnton

    Turns out it wasn’t Samsung. lol

  • leontxyee

    haha, Samsung sucks! That is all they can do? Being desperate and hopeless? Rather than developing its own stuff, it hires a bunch of mobs to demonstrate its own lack of innovation? This is pure stupidity and rudeness. Did you those people actually use an Iphone to text? You can pay people to do something they don’t want to do, but can you pay every consumer in order to change their behavior?
    Wake up, Samsung! You are acting like a crying baby and a loser. Because you are indeed a loser.

  • FourthWorldSys

    Remember the olden days when writers would fact-check before posting?:

    http://www.slashgear.com/samsung-denies-staging-wake-up-anti-apple-flashmob-27225067/

  • Wackintosh

    Killian, where’s your proof that this is Samsung? I see nothing that says Samsung anywhere…did you just guess this and are perpetuating rumors?

    Shoddy reporting, Killian. Quite shoddy..3

  • lkeels

    If you had actually played some of the audio instead of talking over the entire thing like you didn’t know what it was all about, maybe we could have heard what they were saying.

  • TommyDaniel

    Except it wasn’t Samsung..

  • Twofeet

    Quote from afr dot com. Article: BlackBerry behind ‘Wake up’ ambush marketing campaign

    “We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia,” a RIM spokeswoman said.

    The rest of you can now happily keep your Samsung products.

    This article should be ammended.

  • fathahnoor

    That was RIM, not Samsung…
    http://j.mp/IDFFbq

  • imajoebob

  • Fjord Prefect

    Whatever happened with this anyway? I was expecting more to the campaign but it just kind of petered out…sort of like RIM.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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