Why Apple Has Already Pwned the Gaming Market


Why Apple Has Already Pwned the Gaming Market

A number of recent opinion posts have suggested that Apple has a real shot at the gaming market.

Part of this flurry of commentary stemmed from a rumor, which turned out to be false, that Apple CEO Tim Cook met with executives at game publisher Valve.

Apple is Set to Change Gaming,” said one headline. The deck went on: “It’s just a matter of time before Apple storms into the console business.”

How Apple Can Conquer the Gaming Industry Without Firing a Shot,” said another headline.

I’m sorry, but this conquering of the gaming market has already happened.

Here’s why. 

Apple is the Starbucks of Gaming

One way to understand Apple’s participation in the gaming market is to compare it with Starbucks’ in the coffee market.

Before Starbucks, a tiny minority of coffee drinkers in the United States sought out specialty shops that sold premium whole beans and ground their own at home, brewing it with some exotic, imported European coffee contraption. High-quality coffee houses that used premium beans and high-end equipment existed, but they were rare, and exclusively urban.

The vast majority of Americans bought pre-ground commodity coffee in a can and made it using a plastic drip system with a paper filter, or something similar. Or people drank instant coffee. In diners and restaurants, people drank the same kind of lousy, canned coffee made with low-quality brewing equipment.

The serious enthusiasts who sought out premium whole beans, bought grinders and went to coffee houses are akin to the serious console gaming market today.

These gamers are so serious about gaming that they seek out special equipment (Xbox and Playstation consoles, Kinect hardware, game controllers, headsets and so on).

What Starbucks did was not take over the existing “gourmet coffee” market, although that’s probably what they initially set out to do. What they did was bring “gourmet coffee” to non-enthusiasts. They got every day people to drive out of their way, wait in line and pay $4 for premium coffee.

Of course, the hard-core coffee snobs think Starbucks is crap. But nobody can argue with the fact that Starbucks rules the retail coffee market.

That’s what Apple does with gaming. They’re not going after the console gamer. Just as Starbucks got non-gourmet coffee drinkers to drink gourmet coffee, Apple is getting non gamers to play games.

This point was driven home recently while I was listening to one of my favorite podcasts, called the Slate Culture Gabfest. The hosts of the show are poetry-reading, granola-baking, lecture-attending East Coast intellectuals. They’re not the kind of people who would ever play Call of Duty on Xbox. They feel alienated from the entire gaming world, and didn’t grow up playing console games as kids.

Yet they all admitted in a recent show that they’ve started playing casual games on their iPhones. Apple and the iPhone has turned them into gamers, and turned them into customers of game developers.

This scenario has played out millions of times for millions of people. Apple turns non-gamers into gamers. They’ve expanded the gaming market in every direction, expanding the age, income and gender barriers that used to exist.

Apple is even being sued by parents because they say Apple makes it too easy for their young children to buy, download and use games from the App Store.

Apple Will Replace, Not Conquer, Console Gaming

As I’ve predicted many times before, Apple’s surefire plan is to start small and grow big, as we evolve into the post-PC era.

iOS games, which of course currently dominate the mobile gaming space, are moving on up like the Jeffersons. iPads will grow more powerful and eventually have larger screens. Future Apple desktops will run a powerful version of iOS, which will really be a hybrid iOS, OS X system capable of powering serious hardware and giant screens, but functioning like an iPad.

The iOS gaming industry will continue to innovate with touch games, and will also take advantage of future Siri voice command and future gesture interfaces that Apple will inevitably support with iOS. Third party companies can go ahead and build game controllers, as they already do for iPhones and iPads. Apple’s long-rumored TV set will be optimized for big-screen gaming as well.

In the end, the whole “console” concept will be infinitesimally small, a relic of the bygone PC era, compared with the mainstream gaming market on iOS.

While big-screen iOS devices are still in the future, the “conquering” of that future is already total and complete. Now all they have to do is keep expanding it.

Apple’s relationship to the gaming market in 2012 is comparable to Starbucks’ relationship to the coffee market in 1992. The format and basic idea is already in place. Now all they have to do is grow.

(Image courtesy of Ubisoft)

  • Andy Murdock

    Pwned? Is this a new word I haven’t heard about or is the P a little too close to the O?

  • Louis Friend

    Wasn’t the best selling app of 2011 a straight rip-off of Pokemon? I think that should signal that Apple have almost no influence in anything to do with gaming. Unlikely to change. Ever.

  • Mssangol

    I love the metaphors, but Android could easily overshadow Apple when it comes to gaming. Smartphones in general, (iPhone-era smartphones) have introduced more people to gaming.

  • Alberto Hernandez

    Apple has no idea when it comes to gaming. Games just happen to be in the App Store. Nobody I know with an iPhone or iPad has ever launched or ever shown interest in game center.

  • trauncher

    What moron wants a 27″ iPad? This is just ignorant,, and reviles a painful lack of understanding of what people want in a desktop. People HATE the iOS crap n OSX.

  • Christian Moesgaard

    Apple haven’t a clue when it comes to gaming.
    Their 3D performance is still utter crap in games especially on Macintosh, although it’s definitely improving. Nevertheless, it’s crap. Sorry, it just is.

    iOS will never grow out of the tablet form factor, because the very concept of iOS, the touch gestures, don’t work on large screens. It tires your arms and blocks your view of the screen content. Even the iPad sometimes is a stretch although it works, I won’t deny that. Still, just a few inches more and it’s too much.

    Incidentally the iPad happens to have become a powerhouse of mobile gaming, but to believe that it will compete with a dedicated console is just utterly silly. It doesn’t, it never will, and pro-gamers will never take it seriously. The controls are not precise enough (we need lower response times on the touch screen and a sort of form-factor-fitter we can put on it) and the graphics aren’t good enough for obvious reasons.

    However, it does quite well compete on the mobile gaming market, and has single-handedly turned PSVita and 3DS into two gigantic flops, even in Japan. Still, we need way more thought from Apple into what makes playing games easy and seamless, and way more effort into performance, before they will really compete for the pros.

    What we need, most of all on iDevices, is a 500Hz touch screen sensor and it needs pixel-perfect precision. If I have a mouse that is lower than 500Hz response, it drives me insane as a gamer. All other things are honestly secondary.

  • Christian Moesgaard

    However, I forgot to mention the gyroscope and accelerometer… These two are for very good for gamers. They have the decent response time of 100Hz (it’s high enough definitely for casual gamers – hardcores would probably want to bump it up further, but it’s okay) – although Apple mistakenly advises game developers to update at 50Hz for games, which they fortunately all ignore without fail and go for 100Hz.

    The problem is that these two controllers aren’t enough to really play games. The PS3 has a gyroscope as well, and it’s useful but it isn’t enough to control real complex games. We need more.

  • wanko_wanko

    lol… have you lost your mind? “apple HAS ALREADY pawned gaming market?” i haven’t even heard apple releasing games yet…

    Microsoft have the game console xbox 360 and games like gears of war, age of empires, halo. And as far as i know microsoft has bigger influence in gaming than apple…

    Repost your article again when apple releases a game that could outnumber the sales of call of duty… your article reminds me of chris chase’s

  • aardman

    Pwned? Is this a new word I haven’t heard about or is the P a little too close to the O?

    Can’t decide if you’re being ironic or you just woke up after a 20-year coma and the first thing you did was to check out the internet. :-)

  • Mark Simpson

    Sir, you give the iPhone sheep stereotype validity. Just like Rednecks kissing their cousins. How do you like like that metaphor? To leave Android out of the argument is mind blowing and that is to say the least. Right now the iPhone has a dual core processor and some Android phone and tablets have quad core processors with the GPUs having slightly similar spec (don’t quot me on the GPU part, I could be a little off). Even if you ignore Google’s side then you are still wrong. Apple does not have the gaming market wrapped up because of the other players at the table.

  • Andrew John

    I love the metaphors, but Android could easily overshadow Apple when it comes to gaming. Smartphones in general, (iPhone-era smartphones) have introduced more people to gaming.

    Give us a break. Developers have a hard enough time trying to code for the fragment android system as it is. Why would any developer code three or four different versions of one game just to get their game to all variants of android platforms? They won’t and this gives Apple the upper hand. This is what will kill android in the long run. Developers will give up trying to work damn hard just to appease the multitude of handsets and android os. And the last time I looked, Apple had the most game sales of any platform, even greater than xbox and sony, due to saturation on iOS. Any one who chooses to ignore these facts, are fools.

  • Tallest_Skil

    i haven’t even heard apple releasing games yet…

    Do you even hear what you’re saying?

    Microsoft have the game console xbox 360 and games like gears of war, age of empires, halo.

    No one gives a frick. Because if you’ll notice, Nintendo has sold nearly twice as many Wii as Microsoft has 360. Microsoft doesn’t get it. Nor does Sony.

    And as far as i know microsoft has bigger influence in gaming than apple…

    They’re going to have to come up with a new unit of measure to describe just how short you know. The Planck length is FAR too long for that.

    Repost your article again when apple releases a game that could outnumber the sales of call of duty…

    You just lost all credibility with every person you claim you’re supporting, much less every single other person out there.

    I wouldn’t dare consider myself a “hardcore gamer” because that stereotype is, well, real. But I know enough about the industry to understand that this position of yours is so pathetically wrong (and you so deluded as to what is a “good” game and what makes games sell) that there’s no way for anyone to change your mind.

  • Andrew John

    Sir, you give the iPhone sheep stereotype validity. Just like Rednecks kissing their cousins. How do you like like that metaphor? To leave Android out of the argument is mind blowing and that is to say the least. Right now the iPhone has a dual core processor and some Android phone and tablets have quad core processors with the GPUs having slightly similar spec (don’t quot me on the GPU part, I could be a little off). Even if you ignore Google’s side then you are still wrong. Apple does not have the gaming market wrapped up because of the other players at the table.

    Yeah, they need a quad core processor to run the fragmented rubbish called android. It needs quad core power just to keep up with the multitouch UI lag that has existed since version 1 (as it was primarily written for a physical keyboard and stylus setup, then they saw iPhone OS and wrote a mutlitouch UI on top of the android OS, thus compromising its speed) . The A4 and A5 processors are powerful enough to use for high GUI games because they don’t have to prop up the system in background. Android uses hardware acceleration to overcome multitouch UI lagging, whereas iOS multitouch is handled inside the software. Android have failed to correct this problem, because fixing it would have them rewriting the whole damn thing. Sloppy coding, and you trust them?

  • RyanPH99

    This is the worst fucking garbage article I have ever read. You have your head so far up apples corn hole you can’t even hear how full of shit you sound. And the lame apple fanfucks are so funny in the comments crying about android because commenting on the article itself would force heresy because anyone with at least 2 fucking brain cells knows your entire article is a joke and your knowledge of anything related to the gaming world is the punchline. Go kill yourself.

  • SevanGrim

    this was obviously written by someone who doesnt game. lol. i love my iphone. sometimes i game on it and/or my ipod touch even at home where my PS3 and Xbox are. But it cant ever do online multiplayer like my 360 can. It can never create a vast world like my ps3 can. The controls will never be better than a hand held controller. Apple may eventually JOIN the console wars, but its never going to destroy it. sorry bro.

  • ??

    apple is a crap as a platform. android alreday grinded them.

  • Cathy Pierce

    this was obviously written by someone who doesnt game. lol. i love my iphone. sometimes i game on it and/or my ipod touch even at home where my PS3 and Xbox are. But it cant ever do online multiplayer like my 360 can. It can never create a vast world like my ps3 can. The controls will never be better than a hand held controller. Apple may eventually JOIN the console wars, but its never going to destroy it. sorry bro.

    Wow dude, you seriously missed the mark on this one lol. You are precisely what he talks about in his article….. what part did ou miss?, i would say the whole lot. Please read it again will ya.

  • Aaron

    But it cant ever do online multiplayer like my 360 can. It can never create a vast world like my ps3 can. The controls will never be better than a hand held controller.

    An iPad can’t do multiplayer like a 360? Every iPad has Internet connectivity. The 360 still doesn’t come with WiFi — you have to add it on. Yes, the 360 has Ethernet, but the 360 is not portable.

    The iPad has more RAM than the 360 and PS3 COMBINED. Explain to me again why the iPad can’t create a vast world like the PS3? The 32GB and 64GB iPad has more storage than a Blu-ray disc… not that you’d want to allocate your entire iPad to a game. :)

    Here’s the point that I can agree on you: Physical controllers are better than on-screen controls FOR CERTAIN KINDS OF GAMES. I can’t imagine playing Assassin’s Creed on an iPad. However, many other games work very nicely with the touch screen.

    Case in point: Plants vs. Zombies is available on the iPad and the PS3. It’s WAY easier to play on the iPad because you can quickly and easily tap on what you want rather than using the D-pad to select things. Heck, the touchscreen is even easier than using a mouse for that game.

    FYI: I am a gamer. I currently have a PS3, PSP, and 3DS and several games on my Mac. And I’m still waiting for Nintendo to make enough Circle Pad Pros for the 3DS. Lame.

  • Mark Robertson

    I’ve been waiting for a new killer console & a nice Apple one with a supped up ARM CPU/GPU combo with access to the humongous iOS Game library that most folks already have purchased for their iPhone, iPad or iPod Touch it’s only logical! 
    Even though they don’t need “help” in doing or designing this upcoming killer hardware, I personally believe that SEGA would be a fantastic partner for 4 reasons:
    1) Their long time experience in dedicated hardware design & product release success & failures 2) They have been out of the console market for too long thanks to M$ & the 1st gen Xbox. 3) If I’m not mistaken the ARM GPU is based on the old PowerVR technology developed for the SEGA

  • Mark Robertson

    Additionally, with my background on retro gaming as both a user & having a video game only store during the rise of 16,32 & 64 bit console gaming, multiplayer at home for lots of folks IS very important! For example, you have a brand new 4 player capable console that all your friends want to play & from my personal business experience archives the big one was N64’s Golden Eye. Well the console came with 1 controller maybe 2. So your 3 friends show up & one sits out. :( But w/the Apple iOS Console that may change. Why? Most but not all people carry an iOS device so everyone can join in or even play more via Game Center or AirPlay over wifi or all over the world in network play just because you have an iOS device that’s spec ready! It can be just a controller, or an extra screen for flight simulators or you can play with or against your friends anywhere you have a connection. Killer!!

  • voloder

    @Mark Robertson While it may sound cool to have all of your iOS games on your console, would you really spend 300-400 dolloars to get Angry Birds on your TV? No. Here’s what I think, Apple already has its gaming console: AirPlay. You have al of your games on your iPhone or iPad and you can just stream them to your nice big HDTV. But that’s not EVER going to take over the gaming industry.

    Just like the iPad hasn’t even made a dent in PC gamers, it won’t do anything to the console gamers. The reason? Because no iPad can match the level of complexity that a PC or console can. Sure, maybe the iPad has more RAM than a 360 and PS3 combined, but I know of a fact that FPS and other fast moving games are absolutely horrid on a touch screen device. (NOTE: Everything I’ve said so far about the iPad goes for Android as well)

    While the iPhone may be getting the older generations to play games casually such as Angry Birds or Plants vs. Zombies, they will NEVER sit down on a PC and play TF2 or sit on their PS3 and launch BF3. They jtsu won’t do that. Show me, on your iPad, right now, a Sid Mier’s Civilization game that can even come close to Civ 5 on the PC. What’s that? You can’t? That’s right. Part of it is because while the Retina display could probably show those high graphics, the specs for the game are higher than what any tablet can offer. Another part of it is the controls. The reason no one has ported a full FPS to the iPhone or iPad? You wouldn’t be able to play! I have an apple Magic Trackpad for my iMac and whenever I (rarely) play games on it, I ditch the Trackpad and go get my mouse. The trackpad is useless when it comes to gaming. And when I say gaming, I don’t mean Plants vs. Zombies ported to the Mac App Store, I mean REAL games.

    @Aaron, your point was bad. of course Plants vs. Zombies will be better with a touch screen than with a mouse or console controller, it was DESIGNED for a touch screen. And that’s why FPS games will never come to a touch screen, because it doesn’t really work on a touch based device.

    To recap: I think Apple’s gaming presence will stop at AirPlay streaming and Game Center. True PC/console games will never come to any touch screen device because the controls just don’t work. And vice versa for the iOS games.

  • Michael Vlaming

    I don’t have an iOS device, nor do I have any intention or real strong desire to get one. In fact, the Nintendo 3DS is higher up on my priority list of devices to get than any iOS device. If I did want to get an iOS device it certainly would not be for gaming, I’ll stick to my consoles for that.

  • Blake Motl

    I am going to have to disagree with this article for quite a few reasons. First the games people are playing mostly are defined as casual games. I.e Angry Birds, Doodle Jump, Fruit Ninja, Temple Run. While their are more intense offerings available these are not near as popular, because lets face it, playing a hardcore game on a touch screen is pretty awful. These casual games are no different than those same people playing a game of cards, or any board game, which plenty of people already do or have. Therefore Apple is dominating the casual side of gaming rather than that hardcore side where the Xbox 360, PS3 and sometimes the PC (mostly for MMORPG’s and RTS’s) dominate. Secondly in its current state a touch screen is limited. you can only fit too many shortcuts and commands on a touch screen until its just annoying and unplayable. Apple remedied this with Airplay so that the controls are on the screen and the game on a different screen, but this defeats the purpose of portable games, and the games on the iPad do not compare to their console counterparts (yes I’m looking at you gameloft). On a side note to break from the main argument the comparison between Starbucks and Apple is a little haphazard. You need to consider how many industries Apple is tieing itself up in (smartphone, tablet, appstore, music store, tablets, ipods, macs, Apple TV) . Starbucks was just coffee. Just look at Ping. It fails to compete in the social media department because it has fallen below Facebook and even Google+. Anyways I need to see some really convincing innovation from Apple before I am convinced that they have “pwned” the gaming market. They need to bring something to the table that attracts both more advanced users, who are already using current console/PC offerings, and the average consumer who more than likely is only interested in the causal gaming lifestyle, which Apple already has a good offering for called iOS. They need to reach the middle ground like a middle between Android and iOS, where android attracts the advanced users, primarily, because of its open source nature, which allows for third party development, and iOS which attracts the average consumer, because of its closed source “it just works” nature.

  • Blake Motl
    Sir, you give the iPhone sheep stereotype validity. Just like Rednecks kissing their cousins. How do you like like that metaphor? To leave Android out of the argument is mind blowing and that is to say the least. Right now the iPhone has a dual core processor and some Android phone and tablets have quad core processors with the GPUs having slightly similar spec (don’t quot me on the GPU part, I could be a little off). Even if you ignore Google’s side then you are still wrong. Apple does not have the gaming market wrapped up because of the other players at the table.

    Yeah, they need a quad core processor to run the fragmented rubbish called android. It needs quad core power just to keep up with the multitouch UI lag that has existed since version 1 (as it was primarily written for a physical keyboard and stylus setup, then they saw iPhone OS and wrote a mutlitouch UI on top of the android OS, thus compromising its speed) . The A4 and A5 processors are powerful enough to use for high GUI games because they don’t have to prop up the system in background. Android uses hardware acceleration to overcome multitouch UI lagging, whereas iOS multitouch is handled inside the software. Android have failed to correct this problem, because fixing it would have them rewriting the whole damn thing. Sloppy coding, and you trust them?

    You have obviously never used Android. I used to have that mentality before the iPhone 4s. I waited until June for the annual release of the iPhone 4s, before Verizon’s unlimited data plans disappeared. When the iPhone didn’t come I knew I couldn’t wait, saw my friends Thunderbolt and loved it. The early stages of android, you are correct were very laggy and crash ridden, but Android has matured. For one if you don’t like the OEM’s offering of launcher or version/optimization of Android you can change that by using a one click root and a custom ROM. The best part is the OEM’s tend to turn the other cheek over rooting and actually help the developers out.( although that’s changed a little as of late.) For example go launcher is a free downloadable app from the Google Play Store(no root required) that tends to fix the lag woes of those who complain about them (others Launcher Pro, ADW launcher, etc.). It’s fully customizable. I for one run a fully optimized and feature rich ROM for my thunderbolt called Eternity Infected ROM. The normal version on my phone was fine, as I didn’t have many issues with lag, I merely wanted sense 3.5 and the better audio codec. Overall, nowadays it is a quite invalid argument to suggest that Android is crap because its “laggy”. While I do agree that the code is messy and could be better its becoming less and less of a problem as Android matures and hardware advances. Finally your argument that Android sucks because it uses hardware acceleration versus software, is laughable. Hardware acceleration is better as it is and most browsers on computers use it because it is better.

  • Blake Motl
    I love the metaphors, but Android could easily overshadow Apple when it comes to gaming. Smartphones in general, (iPhone-era smartphones) have introduced more people to gaming.

    Give us a break. Developers have a hard enough time trying to code for the fragment android system as it is. Why would any developer code three or four different versions of one game just to get their game to all variants of android platforms? They won’t and this gives Apple the upper hand. This is what will kill android in the long run. Developers will give up trying to work damn hard just to appease the multitude of handsets and android os. And the last time I looked, Apple had the most game sales of any platform, even greater than xbox and sony, due to saturation on iOS. Any one who chooses to ignore these facts, are fools.

    Ever heard of Ice Cream Sandwich? Clearly not because Apple does not want you to see it in their closed farm. Android will lose its fragmentation soon and honestly if the fragmentation is soooo bad then why is Android beating out iOS?

  • voloder

    Ever heard of Ice Cream Sandwich? Clearly not because Apple does not want you to see it in their closed farm. Android will lose its fragmentation soon and honestly if the fragmentation is soooo bad then why is Android beating out iOS?

    Android is beating out iOS? You are kidding yourself if you think marketshare means anything. Microsoft “dominates” the PC realm and Android “dominates” the mobile space yet Apple has a higher price per stock than Google and Microsoft and they have more capital than both of them combined. That’s not to say that Android sucks at everything and Apple is better at everything, but Android is definitely not beating Apple.

  • Blake Motl
    Ever heard of Ice Cream Sandwich? Clearly not because Apple does not want you to see it in their closed farm. Android will lose its fragmentation soon and honestly if the fragmentation is soooo bad then why is Android beating out iOS?

    Android is beating out iOS? You are kidding yourself if you think marketshare means anything. Microsoft “dominates” the PC realm and Android “dominates” the mobile space yet Apple has a higher price per stock than Google and Microsoft and they have more capital than both of them combined. That’s not to say that Android sucks at everything and Apple is better at everything, but Android is definitely not beating Apple.

    The argument here isn’t whose making more money but rather who is using what so market share does mean something lol. The iPhone is the most popular smartphone but overall more people have an Android device. There are just cheaper and more diverse Android offerings available that give the consumer a choice.

  • John Lehmkuhl

    It’s interesting (a little) to speculate on the future of gaming, but until Apple addresses the lack of a physical controller that everybody starts to standardize themselves to, then Apple will continue to be the casual game system – I love game on iOS. In fact, if you guys want a game that blew my mind, check out Swordigo – it’s like a Zelda-ish game with hours to complete and is kick ass. Doesn’t compare to GoW3 or Skyrim but I do agree Apple can get there, but until I have a physical controller in my hand, I won’t consider swipping at the screen competition for the PS3 or XBoX.

  • iHKDesign


    Ever heard of Ice Cream Sandwich? Clearly not because Apple does not want you to see it in their closed farm. Android will lose its fragmentation soon and honestly if the fragmentation is soooo bad then why is Android beating out iOS?

    Of course we have heard of ICS. “Android will lose its fragmentation”? Really? There are so few handsets with ICS and Jelly Bean is just around the corner, which will fragment even more. The most recent surveys shows that the iPhone 4S have increased Apple’s market share and Android’s decreased. Android is still ahead in terms of market share, but only because they have hundreds of phones and some are cheaper. Still, I would not call Android as the winning platform. I wouldn’t call iOS the winning platform either. Both have around the same market share, both are doing well. I happen to think that most Android phones are crap and even ICS has some lag. I hate plasticy phones and I like how the iPhone 4S is made of glass and metal–it truly is a beautiful device. However, I am also a designer and refuse to use something that has design flaws. I find Android has many more. And developing for Android is awful, so most of the great developers (Tapbots are an example) stay to iOS. I have tried developing for Android but all the different screen sizes and requirements are annoying and take way too much time. That is a reason why the quality of apps is lower on Android. Also, when a great app (Instagram) arrives on Android, things like this happen: http://www.theinquirer.net/inquirer/news/2168995/fake-instagram-app-infects-android-users. There have been no virus apps on iOS. Like it or not, Apple’s App Store policy works and most apps are approved.

  • tysonkam

    If you are going to dominate an industry, you don’t start by directly assaulting the competition. You attack them where they are willing to give ground, and work your way up. Read some Clayton Christensen. He was great at Gartner last year: http://nicolaiwadstrom.com/blog/2011/12/05/reinventing-it-clayton-m-christensen-gartner-symposium-2011/

  • kizer

    Man all this bashing Android and IOS is insane. The fanboys really need to get off their high horses and wake up. As a owner of one and switched to the other, which I’m not going to justify a reason or even mention what I did because its pointless and un-needed. Does Apple Pwn the gaming market? Tablets yes, phones maybe, consoles? Not a chance.

  • DioBrando21

    U call “gourmet coffee” the Starbucks product simply cause u’r a yankee and u don’t even what’s COFFEE. You are used to drink brown/dirty water that u call coffee.
    The one coming from Arabia, the Italian one etc. are the real coffee.
    That should tell enough of the rest of the article, conclusions and point of view.

    The fast increasing computational resources smartphone/tablets own and their wide success are attracting both customers and game developers, but, the platforms are still missing some points.
    Controlling everything with a touchpad is messy and way less precise than joypad&co.
    Casual gaming is shifting probably towards mobile phones but traditional titles live still in the console market.
    Problem is that release a Triple A game costs more or less as a medium-budget movie (lot of money then) and of course VGindustry is tryin’ to follow other commercial paths to mantain the old ratio profits/investments.
    With casual gaming and apps business model they found sort of new goldrace, but casual doesn’t overlap “traditional” stuff.

    IMHO (not ’bout the coffee though ;) )

  • Adrian Werner

    There already has been a “starbuck of gaming” and that’s pcgaming. It’s also the one that’s currently growing immensely and will soon eclipse the whole console marker combined.

  • Adrian Werner

    Microsoft “dominates” the PC realm and Android “dominates” the mobile space yet Apple has a higher price per stock than Google and Microsoft and they have more capital than both of them combined.

    And yet gaming on Mac has always been a joke compared to PC and even iPhone/iPad combined don’t come anywhere near the revenues pcgaming is bringing. So…what was your argument under this article about?

  • Gremlin

    You can already do what you have described using a PC with dual boot to Android. I have a netbook that does exactly that! Also, the possibility that Apple might one day take over the gaming industry, and eventually the entire planet, is not necessarily a good thing for consumers, or human beings in general. I also have an iMac and a PS3 conslole, just to show that I have no bias :D

  • tMyers327

    as a mac person since birth, a pc gamer and console gamer since high school, in no way do i see apple taking over the gaming world. Sure if you are into angry birds and fruit ninja and stuff then maybe you will be all for apple. But lets be serious, you have pc gaming, steam, competitive gaming, consoles, gaming with controllers, gaming with mouse and keyboard. there is no way a touch screen iphone or ipad or some apple console will conquer all of those. No way, not happening, no one can convince me otherwise. And if by some 2012 end of the world prophecy it does happen…come back and find me and laugh in my face.

  • AndrewOneDegree

    This is really not a great article. Real gamers will not leave their PS3s or XBOXs for gaming.

    A good point is raised about bringing games to non gamers and that is valid, however, does Apple rule that? No, probably not, Android has the largest market share and is used by many more younger users, so its gamer share is higher than Apple.

    Casual gamers maybe the future, but its not a market you can win like the real gamers, you get them by default with mobile devices. If you have a big mobile market share then you will have a larger casual gaming community. Casual gamers will not bring new users to your device…This argument is illustrated with the millions of XBOX gamers not using Windows Phone devices, which ties directly into their xbox game experiences…

    The games market will be dominated by Sony and Microsoft for a fair while yet, and causual gamers will be a massive market, the biggest platform on mobile devices ultimately holds these customers, and that means zero loyalty to that game platform…

     

    A parting shot, Win8 with XBOX may change the game altogether…

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Mike ElganMike Elgan writes about technology and culture for a wide variety of publications. Follow Mike on Google+, Facebook and Twitter.

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Posted in Apple, Gaming |