“iPhone” Was The Top Search Term On Yahoo In 2011 [Report]

“iPhone” Was The Top Search Term On Yahoo In 2011 [Report]

Kim Kardashian and Justin Bieber can’t touch the iPhone’s popularity, at least if Yahoo’s top search term results for 2011 are to be believed. Apple’s coveted smartphone edged past celebrities and major news topics to become the most-searched term on the Yahoo search engine.

Reuters reports:

“This is the first time since 2002 that we have had a gadget at No.1, which is an iPhone.” Vera Chan, a Web trend analyst at Yahoo!, said in a conference call announcing the results of the review now in its 10th year.

“Even though the product has been around for four years it just became such a major news story,” she added.

In case you were wondering, the Sony Playstation2 topped Yahoo’s list in 2002.

Chan credited the iPhone with helping to facilitate political movements around the world and said the device embodied the vision of Apple co-founder Steve Jobs who died in October.

It’s important to remember that Yahoo’s numbers don’t say that much considering that the engine makes up less than 20% of the search market. What will be really interesting to see is Google’s top search terms for this year.

  • MacRat

    Yahoo still exists?

  • Theyseeyoutrollin

    That’s probably my fault. When we were expecting the iPhone 5, i would search for it everyday. It was going to be my first iphone. But then i got the 4. and then the 4S.

  • Aaron

    Interestingly enough, Bing is the underlying search engine for Yahoo. This should burn Microsoft’s butt to see “iPhone” as the top search for their own search engine.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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