The “Uniform” Years
At some point, after he returned to save Apple in the wake of the John Scully era, Steve Jobs settled on the long-sleeve black mock-turtleneck sweater and faded blue jeans that would become a sartorial trademark to last him the rest of his life. Good thing too, as it not only honed his personal brand but provided an unchanging constant supporting his role as Apple’s pitchman, who would introduce one revolutionary product after another over the last fifteen years of his life.
Jobs embraced the role that would one day make Apple one of the most successful companies in the world.
With the Mac Mini 2005 - Image by Frederick Van Johnson
Often imitated, never matched, Jobs could present like no one else.
With the MacBook Air
Showing the world the iPad in 2010
Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.