Why Was Facebook a No-Show at Today’s iPhone Event?

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It was rumored by several mainstream media outlets that Facebook would be making an appearance at Apple’s iPhone event today to unveil integration with iOS 5.

That obviously didn’t happen. Why? It appears that Apple pulled Facebook from the presentation at the last minute.

MG Siegler of TechCrunch:

“We’ve heard from a source that sometime late last night, Facebook was told that they would not be a part of Apple’s event today. This is nothing new. Companies are told to prepare to go on stage at these events all the time, only to get pulled at the last second. It’s just odd that a company as large as Facebook was passed over.”

TechCrunch originally reported that Facebook would make an appearance today. Apple had allegedly partnered with the social giant on an iPad app.

Because Apple gave Facebook the boot today, Zuckerberg and co. are set to hold another event for Facebook “very soon.” The HTML5-based “Project Spartan” web app platform and Facebook for iPad are reportedly “ready to go.”

The real question is this: Why did Apple pull Facebook from today’s event? Logistics? Unforeseen conflicts? Let us know what your hunch is in the comments below.

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