Both Apple and Meta (formerly Facebook) are both building AR/VR headsets, but they’re going about it in dramatically different ways. Meta CEO Mark Zuckerberg reportedly told Meta employees the two companies are in “a competition of philosophies and ideas.”

It’s possible the metaverse is the future of the internet. And Zuckerberg describes Meta as being a leader in creating an open metaverse with multiple companies working together, while he says Apple is creating its own closed version.

But Zuckerberg’s comments ignore another major philosophical difference between the twin companies. Apple believes in protecting user privacy, but Meta makes its money by collecting and selling information about users.

Amazon already had a try-before-you-buy program for Prime members, where you can send an article of clothing back after trying it at home. On Thursday it added Virtual Try-On, an augmented reality (AR) experience where you can try on shoes without ever touching them via iOS.

All you need it the Amazon app and an iPhone to see how a pair of kicks will look on your feet.

Another reference to Apple’s unreleased “realityOS” operating system leaked Wednesday in new open source code. It suggests the company’s highly anticipated mixed-reality headset is inching closer to its public debut.

The headset could appear this year — perhaps at Apple’s Worldwide Developers Conference — as many reports previously suggested. However, thanks to technical difficulties Apple recently encountered, we might have to wait until 2023.

While Apple is creating a VR headset, it’s reportedly not developing a complete virtual world for users. It plans on virtual reality games, video and other experiences. But these supposedly won‘t be connected into a single VR metaverse.

That sets it apart from Meta (formerly Facebook), which does hope to create a virtual world it controls.

Apple is almost ready to send the chip that’ll be at the heart of its virtual reality headset to production, according to an unconfirmed report. That’s a big step in the product reaching customers’ hands.

A respected Apple analyst just made a startling prediction about mixed reality/augmented reality: “We believe that MR/AR products could replace all display-equipped electronics in the long term,” wrote Ming-Chi Kuo in a note sent to investors Sunday.

Kuo said he expects Apple to play a big part in taking these emerging technologies mainstream. And he sees Cupertino making augmented reality contact lenses eventually, and a variety of AR products before then.

Apple’s debut virtual reality headset could arrive in the first quarter of 2022, JPMorgan Chase Securities tech analyst Yang Weilun claims in a new note to investors.

The report says Apple’s VR headset will supposedly boast six lenses, lidar and a time-of-flight sensor. It will allegedly retail for upward of $500.

Don’t expect too much from Apple’s first virtual reality headset. A new report warns that Cupertino’s first stab at a wearable VR system, which could come in 2022, will be expensive with a limited set of capabilities.

The device is believed to be designed primarily as a “niche precursor” to more ambitious AR/VR glasses that Apple plans to launch later.

Apple TV+ isn’t the only department within Apple that’s snapping up Hollywood talent. According to a new report by the Wall Street Journal, Apple is among the tech giants  recruiting top movie industry VFX experts and technology to help its AR and VR ambitions.

Apple’s VR and AR headset ambitions fueled a clash between Apple Technology Development Group executive Mike Rockwell and former design boss Jony Ive, who left Apple last year, a new Bloomberg report claims.

The article traces the development of an Apple VR and AR headset to late 2015. It claims Apple dedicated up to 1,000 engineers to work on a project aiming to be the first major new product since the Apple Watch. However, the project has been subject to disagreements about its direction.