virtual reality

Vision Pro: Don’t confuse the power of AR with the limitations of VR

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Vision Pro: Don't confuse the power of AR with the limitations of VR
Comparing Apple Vision Pro and Meta Quest 3 comes down to the advantages of AR over VR.
Photo: Ed Hardy/Cult of Mac

Anyone criticizing Apple Vision Pro as a Meta Quest at seven times the price misses the profound difference between the two headsets. Apple made an augmented reality device, while Meta focused on virtual reality.

And the basic distinction between the two is that AR is the future of computing while VR will always be much more limited.

Both Apple and Meta seem to realize this, which is why their devices support AR and VR. The difference comes down to which one the rivals focus on, and that’s where Apple has the advantage.

Why Apple’s VR headset won’t be the next iPhone

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Why Apple’s VR headset won’t be the next iPhone
Apple VR/AR headset won't be anywhere near as successful as the iPhone. But it is leading to something big.
Graphic: Cult of Mac/Minh Pham/Unsplash License

The AR/VR headset likely coming from Apple in 2023 will not be the company’s next smash hit. It will have fans, just not huge numbers of them.

But this first headset will be an important stepping stone toward an Apple device that will change the world.

Trademarks might reveal name of Apple VR/AR headset

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Apple mixed reality headset
The first Apple VR/AR headset might be dubbed "Reality One."
Photo: Vu Hoang/Flickr CC

Companies working with Apple have reportedly filed for trademarks in multiple countries that might relate to Apple’s upcoming virtual reality and augmented reality headset. They are variations on “Reality,” and it’s possible the filings reveal the name for the device.

The Apple VR/AR headset could be unveiled as easily as the Mac-maker’s September 7 product lunch event.

Secretive startup full of Apple talent aims to change your life through wearables

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Humane's wearable ditches a screen in favor of lasers, which project info out into the world. Here it is showing a thermostat projected on a user's hand.
Humane's wearable ditches a screen in favor of lasers, which project info out into the world. Here it is showing a thermostat projected on a user's hand.
Photo: Humane

The people who invented the iPhone are trying to invent what comes after the iPhone, and it sounds bonkers.

A secretive San Francisco startup called Humane appears to be developing a wearable, screen-less device that uses low-powered lasers to project information out into the wearer’s environment. And there’s not an AR/VR headset in sight.

Find your sole mate with Amazon AR shoe-shopping via iPhone

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Turns out you can try on shoes with your iPhone.
Turns out you can try on shoes with your iPhone.
Photo: Amazon

Amazon already had a try-before-you-buy program for Prime members, where you can send an article of clothing back after trying it at home. On Thursday it added Virtual Try-On, an augmented reality (AR) experience where you can try on shoes without ever touching them via iOS.

All you need it the Amazon app and an iPhone to see how a pair of kicks will look on your feet.

Apple’s AR/VR headset could use ultrasonic sound waves to simulate a breeze in mixed reality

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Apple VR headset could look like Oculus Quest
Apple's first headset could be around the same size as Oculus Quest.
Photo: Oculus

Apple could use ultrasonic sound waves to deliver haptic feedback to wearers of its upcoming AR/VR headset when they interact with virtual objects.

Most consumer AR/VR headsets do not provide haptic feedback like that, but some high-end ones feature a basic vibration motor that does not give the desired effect. However, Apple’s new patent filings suggest it wants to solve this issue on its AR/VR headset by using ultrasonic sound waves.

Apple AR/VR headset won’t focus on gaming

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Apple’s first AR/VR headset might look like ski goggles
Information supposedly leaking from Apple indicates the Apple AR/VR headset will look a lot like this.
Photo: RendersByIan

The long-rumored Apple AR/VR headset won’t focus on games, according to a trove of information leaking out about the upcoming product. And it won’t emphasize helping designers create VR and AR content.

Much of the development effort seems to have gone into making a communication tool. But the design team has reportedly struggled to live up to Apple’s expectations that it’ll be better than existing headsets.

Apple VR/AR headset takes big step toward production

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Apple VR/AR headset takes big step toward production
The Apple VR/AR headset might look something like this concept when it finally gets released.
Concept: Martin Hajek/Computer Bild

Apple is reportedly doing engineering validation tests on its much-rumored VR/AR headset. This is an important milestone in moving the product out of the lab and into production.

The device — which supposedly will offer both virtual reality and augmented reality capabilities — is expected to be unveiled later this year.

Apple spills ‘realityOS’ again as new AR/VR headset inches closer

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Apple realityOS leak
Apple continues to lay the groundwork for its first mixed reality device.
Image: Steve Troughton-Smith

Another reference to Apple’s unreleased “realityOS” operating system leaked Wednesday in new open source code. It suggests the company’s highly anticipated mixed-reality headset is inching closer to its public debut.

The headset could appear this year — perhaps at Apple’s Worldwide Developers Conference — as many reports previously suggested. However, thanks to technical difficulties Apple recently encountered, we might have to wait until 2023.

Apple’s first headset could be 3 years ahead of rivals in computing power

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Apple mixed reality headset
It will need a beefy charger.
Image: Killian Bell/Cult of Mac

Apple’s first mixed-reality headset will ship with the same 96W power adapter that you get with some 14-inch MacBook Pro models, according to an analyst, who says that’s proof the device will pack plenty of computing power.

TF International Securities analyst Ming-Chi Kuo also expects Apple’s “metaverse headset” to be around two to three years ahead of competing products. And he says it could sell as many as 3 million units during its first full year of availability, rising to 20 million units in 2025.

Apple’s AR headset could feature ‘pancake’ lenses and arrive in late 2022

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Apple AR VR headset
Good luck getting one at launch.
Image: Killian Bell/Cult of Mac

Apple’s first mixed reality headset will feature “pancake” lenses that allow for a lighter, more compact design, according to a new report. The device is still on track to make its debut in late 2022, despite early production delays.

However, it is believed the headset — which is expected to offer both augmented and virtual reality experiences — will be in short supply initially. Availability is set to increase substantially in early 2023.

Apple VR/AR headset might pack more screens than people have eyes

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This Apple VR headset concept
The Apple VR/AR headset is only a concept now, but details keep leaking out.
Concept: Antonio De Rosa

Apple’s upcoming virtual reality and augmented reality headset will have three displays, according to a new report by display-industry analysts. They also have a prediction for what the third screen will be used for.

Rumors indicate the VR/AR headset finally will surface in 2022.

What to expect from Apple’s AR/VR headset in 2022

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What to expect from Apple AR/VR headset in 2022
Augmented reality has the potential to change how we use all computers. And Apple is getting into the market in 2022.
Graphic: Killian Bell/Cult of Mac

Apple might break into a new product category in 2022. The company reportedly will unveil its long-rumored virtual reality and augmented reality headset.

Over the years, Apple profoundly changed the smartphone, tablet, smartwatch and MP3 player markets, taking niche products mainstream. It’s possible it’s about to do the same for VR/AR.

Apple hires Meta AR comms chief for its rumored headset launch

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Apple’s first AR/VR headset might look like ski goggles
Information supposedly leaking from Apple indicates the Apple AR/VR headset will look a lot like this.
Photo: RendersByIan

Apple reportedly hired Meta’s AR communications chief recently, a move that fits with Cupertino’s long-rumored plan to launch an augmented reality/virtual reality headset.

Observers expect Apple to unveil its mixed-reality headset sometime in 2022. And, according to Mark Gurman’s Power On newsletter, Apple is forming a team to handle the hardware’s launch and marketing. Part of this appears to be the hiring of Andrea Schubert, chief of communications and public relations for AR at Meta, the company formerly known as Facebook.

Apple mixed reality headset could feature advanced gesture controls

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Apple mixed reality headset
It probably won't look anything like this.
Photo: Vu Hoang/Flickr CC

Apple’s first mixed reality headset will pack a number of advanced sensors that allow for innovative gesture controls, according to one analyst.

It is believed the device will be able to recognize subtle changes in hand movements, like the clench of a fist, to allow users to interact with virtual objects without using another device, such as a controller.

Apple’s first AR headset could arrive late next year with super-speedy chip

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Apple’s first AR headset could launch in 2022, AR glasses in 2023
It could pack as much power as an M1 Mac.
Concept: Taeyeon Kim

Apple’s much-anticipated augmented reality headset could finally drop late next year, according to TF International Securities analyst Ming-Chi Kuo.

The device is expected to pack a surprisingly powerful chip that would put it on par with an M1 Mac in processing performance. A second low-power processor will reportedly handle the headset’s many built-in sensors.

Apple’s first mixed-reality headset already faces production delays

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Apple could take on the likes of Oculus with a VR headset as early as 2022.
The wait drags on.
Photo: Minh Pham/Unsplash CC

Apple’s mixed-reality headset will launch later than previously anticipated due to delays surrounding its complex design, an analyst says. Previously expected to enter mass production during the second quarter of 2022, the much-anticipated device’s time line reportedly has been pushed back to late 2022.

Cupertino supposedly wants to deliver a product far better than anything seen in the augmented reality or virtual reality spaces so far. That means pairing a groundbreaking design with high-end specifications and a solid ecosystem of software and services.

Adobe Substance 3D Collection revamps tools in one suite

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Adobe's new Substance 3D Collection packs lots of creative capabilities.
Adobe's new Substance 3D Collection packs lots of creative capabilities.
Photo: Adobe

Today Adobe released its new Adobe Substance 3D Collection, a suite of interoperable tools and assets that support 3D creativity. It addresses a near-future the company pictures where 3D work’s not just for blockbuster movies and games anymore, but for anyone.

The updated apps now sit in one integrated subscription package, intended as a do-it-all capture-and-create place for 3D art, sampling and virtual photography. The tools can enhance video games, e-commerce and marketing projects, and even virtual reality content.

Surprise! Apple might unveil mixed-reality headset in 2021

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This Apple VR headset concept
The Apple VR headset might jump from concept to reality sooner than expected.
Concept: Antonio De Rosa

Apple supposedly will announce its first virtual reality/augmented reality headset “in the next several months,” according to a very reliable source. It could be as quickly as WWDC 2021.  That’s well before other predictions.

While the iPhone-maker hasn’t committed to any such device, its VR headset has been the subject of many leaks. But no one can agree on when it’ll reach customers. Most recent reports have pointed to some point in 2022, though.

Apple’s AR headset could weigh half as much as rivals’

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Apple could take on the likes of Oculus with a VR headset as early as 2022.
Ming-Chi Kuo has the inside track on Apple's AR headset.
Photo: Minh Pham/Unsplash CC

Apple’s augmented reality/mixed reality headset reportedly will weigh less than 150 grams. That’s about half the weight of current VR headsets, suggesting that Cupertino plans to make its debut AR/MR headset more streamlined than competitors. (What a surprise!)

Reliable Apple analyst Ming-Chi Kuo of TF International Securities made this prediction in a new note to clients, seen by Cult of Mac.

Apple augmented reality devices could help shape all future computers

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The eventual culmination of Apple augmented reality efforts will be AR contact lenses
Apple will eventually release augmented reality contact lenses, according to a trusted analyst.
Photo: Skitterphoto/Pexels CC/Cult of Mac

A respected Apple analyst just made a startling prediction about mixed reality/augmented reality: “We believe that MR/AR products could replace all display-equipped electronics in the long term,” wrote Ming-Chi Kuo in a note sent to investors Sunday.

Kuo said he expects Apple to play a big part in taking these emerging technologies mainstream. And he sees Cupertino making augmented reality contact lenses eventually, and a variety of AR products before then.

Apple’s $3,000 VR headset could boast 8K display, advanced hand- and eye-tracking

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Apple VR headset: If a $3,000 price tag doesn't scream
If a $3,000 price tag doesn't scream "niche product," what does?
Photo: Hammer & Tusk/Unsplash CC

Apple’s mixed-reality headset could cost around $3,000, solidifying its status as a niche luxury item, The Information claims in a new report.

The device supposedly will boast high-resolution 8K displays and some smart eye-tracking technology. Plus, more than a dozen built-in cameras could track wearers’ hand movements.

One more year: Apple’s VR headset could debut in early 2022

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Apple could take on the likes of Oculus with a VR headset as early as 2022.
Apple could take on the likes of Oculus with its debut VR headset.
Photo: Minh Pham/Unsplash CC

Apple’s debut virtual reality headset could arrive in the first quarter of 2022, JPMorgan Chase Securities tech analyst Yang Weilun claims in a new note to investors.

The report says Apple’s VR headset will supposedly boast six lenses, lidar and a time-of-flight sensor. It will allegedly retail for upward of $500.