Remember that time the world thought Apple had gone mad because it launched a $17,000 Apple Watch Edition? That figure is dwarfed by the price of TAG Heuer’s new luxury smartwatch, the Connected Modular 45. Its asking price: $198,000.
By our count that’s equivalent to around 396 units of Apple’s brand new $499 cellular Apple Watch Series 4 watches. It also qualifies for the status of most expensive smartwatch in the world.