In love with your new iPad Pro? You can thank Microsoft for that.
Microsoft executive Ryan Gavin claims Apple’s latest take on tablets wouldn’t have happened without the Surface Pro. It is a “clear example” that the company is following Microsoft’s move into ultraportable 2-in-1 machines.
This year’s WWDC keynote was an early Christmas for Apple fans. It delivered the big updates to iOS, macOS, and watchOS we were eagerly anticipating; a 10.5-inch iPad Pro; updated Macs with Intel Kaby Lake processors, plus nice surprises like the iMac Pro and HomePod.
But is this Apple back at its best, or do we need more out of Cupertino? Are fancy software updates enough to breathe new life into boring hardware? Is Apple’s new push into virtual reality and machine learning too little, too late?
Join us in this week’s Friday Night Fight as we battle it out over a bumper WWDC!
The iPad Pro is getting some fresh competition from Microsoft after the company just took the wraps off its newest tablet, the Surface Pro.
It’s been over 16 months since Microsoft’s would-be iPad-killer was last updated. Although its the 5th version of Microsoft’s tablet, this go around the company decided to ditch the number suffixes and pack the Surface Pro with more features than ever before.
For the first time ever, Microsoft has beaten the iPad in J.D. Power’s latest tablet satisfaction rankings that found the Surface has a higher number of younger customers than its competitors.
Apple has dominated J.D. Power’s rankings over the last few years, but according to the popular ranking service, Microsoft’s offerings were just a little bit better thanks to best-in-class design, productivity and accessory use.
Microsoft’s decision to wage a new war against Macs with premium Windows PCs is paying off, the company says. Thanks to high-end devices like the Surface Book and Surface Studio, Microsoft managed to steal market share from Apple last quarter.
Looking to get a new computer this Fall? Microsoft thinks it has an unbeatable offer with its new Windows Tradeup program offers customers $200 to trade in an old PC and buy a new one at a Microsoft Store.
The deal is even sweeter if you got a Mac though, because Microsoft says it’s willing to toss you an extra $100 your way to get you to defect from Apple.
If the iPad Pro portion of today’s keynote felt a little bit familiar to you, it might have been because Apple’s new gigantic tablet is in many way a direct copying answer to the Microsoft Surface Pro tablet that was introduced three years ago.
Microsoft recently launched Windows 10 to the public, but it looks like that won’t be enough to help increase PC shipments next year as IDC estimates PC shipments will fall by -8.7% in 2015 and not stabilize until 2017.
PC shipments aren’t the only tech item on the decline either. Tablet sales are expected to decline even faster than IDC’s previous forecast of a 3.8%. The firm currently projects tablet shipments will drop 8% in 2015, however there is a silver lining for Apple.The 2-in-1 tablet market is expected to grow 86.5% in 2015, right as Apple’s preparing to launch the iPad Pro.